IRU World Congress

IRU World Congress placement on Bloomberg TV
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Our communication strategy for IRU World Congress included a variety of APO Group integrated services. Our strategy included managing the creative process of the advertising for event ‘Innovation On The Move’ in Oman and organising a media placement on CNN and Bloomberg TV & online. We also facilitated a media partnership with 10 of the biggest logistics trade publications. In addition, we organised for thought leaders to write opinion pieces and also organised the very first IRU Media Award for transport Journalism which aimed at recognising significant contributions from the media to the future of road transport globally.

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Transport leaders back future roadmap at IRU World Congress

Innovation On The Move 6-8th November 2018 Muscat, Oman