PAN-AFRICAN PUBLIC RELATIONS

Meet the definitive Pan-African PR consultancy
Talk to an expert

A Pan-African communication toolbox to achieve your goals

APO Group understands the complex political, cultural and media environments in your target markets. Whether you would like to cherry pick the services you need or require us to develop a full communications plan, our team of consultants are there to advise and help implement your strategy in all 54 markets of the continent.

Access to the Africa Wire® distribution network

Unlock the potential of Africa’s leading PR and Press Release distribtution service. Send an Africa Wire® press release and reach an audience of 450,000 journalists and bloggers, with guaranteed publication on more than 300 African news sites and platforms, including Business Insider Africa,  as well as Bloomberg Terminal, Thomson Reuters Eikon, Dow Jones Factiva, Lexis Nexis and more.

We’re grateful for the good media turnout. Thanks again for a job well done on the ground!

Emmanuel Dunseath
Media Relations, flydubai

We offer our services
in all 54 African countries.

 

Media relations delivered anywhere


Media relations strategies can include meet-and-greet with influential chief editors, online press conferences, interviews with specialized journalists, publishing an opinion piece, organizing a breakfast or event launch, Twitter Q&A sessions, press release distribution, and more.

Brand reputation management


APO Group is the leading online reputation management company on the African continent. We help companies build, repair, manage and promote their brand in all 54 countries by providing tailor made solutions of crisis management, strategic PR, monitoring and analysis.

Content creation services


The talented APO Group in-house content creation team is ready to help you craft a message that resonates across the African continent. Content created by APO Group provides brands with an attractive, versatile, and extremely shareable material to reach their desired target audiences.

Improve brand coverage


Increase your brand credibility and authority by employing APO Group’s tailor made brand awareness campaigns. Our experts will advise & arrange the media coverage most effective for your PR campaign.

Not just an average Public Relations agency.

APO Group is the leading Pan-African communication consultancy offering PR and Press Release Distribution services. Over 300 multinational companies and 50+ PR agencies are using APO Group to distribute their press releases across all 54 markets of the African continent. Over 10.000 press releases are distributed annually through Africa Wire®.

Real African roots with experts on the ground.

APO Group was founded by Nicolas Pompigne-Mognard, a former African journalist and has African ownership to this day. The company has close to 80 employees across Africa, Europe, the Middle East and Asia. The client portfolio of APO Group includes Fortune 500 and FTSE 100 corporations, NGOs, international institutions and governments.

Clients we keep

Frequently asked questions

What does APO Group do?

APO Group is a pan-African communications consultancy and press release distribution service offering a complete range of Public Relations services, including copywriting, press release distribution and monitoring, online press conferences, digital marketing, interviews with specialized journalists, opinion piece publishing, organisation of virtual and physical press events, event lauch, media monitoring, webinar, Twitter Q&A sessions, and more.

What languages does APO Group offer its services in?

The APO team is multilingual and international, offering our services in each 4 languages of the African Union (English, French, Arabic and Portuguese), as well as in local languages such as Swahili, Luganda, Amharic and Wolof. To know more about which languages should be used in each of the 54 African countries read here.

Which African countries do APO Group cover?

APO Group is the only Public Relations agency with a truly Pan-African reach. Offering multilingual services, combined with the unparalleled reach of APO’s network, your message can be seen across each of the 54 markets of the African continent.

What kind of media relation services do you offer?

Media Relations remain a very important part of a company’s overall communications strategy. The media has a powerful ability to shape our views of products, issues, institutions and brands. Therefore, getting the right message in front of the right people at the right time, can help you build your reputation, create brand awareness and educate consumers about your products and services.

Media relations strategies can include meet-and-greet with influential chief editors, online press conferences, interviews with specialized journalists, publishing an opinion piece, organizing a breakfast or event launch, Twitter Q&A sessions, press release distribution, and more—APO Group can help with all of these and more.

How much will it cost?

Please fill out a quote form here and we will come back to you within the hour.

APO Group is the leading Pan-African communications consultancy.

Talk to one of our experts to see if Public Relations services are the right approach to address your communication needs.

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