Monthly Archives: February 2025

APO Group (www.APO-opa.com), the leading award-winning pan-African communications consultancy and press release distribution service, is glad to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been invited as a special guest to attend the Elective General Assembly of the Association of National Olympic Committees of Africa (ANOCA), taking place on March 14-15, 2025, in Algiers, Algeria. 

The invitation, extended by ANOCA President Mr. Mustapha Berraf, underscores the strong partnership between APO Group and ANOCA, as well as Mr. Pompigne-Mognard’s influential role in advancing the Olympic movement and sports development across Africa. 

In a letter of invitation, ANOCA expressed its honor to welcome Mr. Pompigne-Mognard, stating: “As the founder and Chairman of APO Group, we are more than honored to welcome you among us as a special guest of the ANOCA Elective General Assembly.” 

The event, to be held at the International Conference Center in Algiers, will bring together key stakeholders from the African Olympic community to discuss the future of sports on the continent and elect new leadership. 

APO Group has been a strategic partner of ANOCA since 2022, supporting its mission to promote the Olympic values and strengthen the development of sports in Africa.  

Reflecting on the invitation, Nicolas Pompigne-Mognard said: “I am deeply honored to be invited to this prestigious event. The partnership between APO Group and ANOCA is a testament to our shared commitment to advancing the Olympic movement in Africa. I look forward to contributing to the discussions and supporting ANOCA’s vision for the future of African sports.” 

Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com) was named among Africa’s Top 100 Most Influential People in 2023 and in 2024. His wholly owned company, APO Group, serves as the Pan-African public relations agency for the NBA, the Basketball Africa League (BAL), the World Football Summit, and as the press release distribution service for YallaVamos 2030 – the joint bid by Morocco, Portugal, and Spain to host the 2030 FIFA World Cup™. APO Group is also the Official Public Relations Partner and Sport Marketing Agency for Rugby Africa, Strategic Partner of the Association of National Olympic Committees of Africa (ANOCA), and a Partner of the International Sports Press Association (AIPS), positioning the company as a key player in African sports communications. APO Group was the Pan-African PR agency for FIFA from 2020 to 2024. Nicolas also sits on the Advisory Board of the World Football Summit and serves as Special Advisor to the President of Rugby Africa. In 2022, FIFA Secretary General Fatma Samoura appointed Nicolas as a member of the FIFA-CAF Task Force for Infrastructure Development in Africa. 

For more information about the strategic partnership between APO Group and ANOCA, please visit: https://apo-opa.co/43eWx8d

Distributed by APO Group on behalf of APO Group.

Media contact: 
marie@apo-opa.com 

About APO Group: 
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm and the Leading Pan-African Communications Consultancy in Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2025. 

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences. 

APO Group (http://www.APO-opa.com), the leading, multi-award-winning pan-African communication and media relations consultancy, is proud to announce that it has been named the winner in three award categories by Brands Review Magazine, a renowned UK-based media publication dedicated to covering key industry sectors worldwide.

APO Group was named Best PR Agency Africa 2025, Leading Communication Consultancy Africa 2025, and Leading Press Release Distribution Platform Africa 2025. These accolades mark another milestone for APO Group, solidifying its position as the leader in public relations and communications services across Africa.

Brands Review Magazine acknowledges outstanding businesses and industry leaders globally, highlighting organisations that excel in their respective fields. APO Group’s achievements in 2025 build on a track record of excellence, having previously received multiple accolades, including the SABRE Awards for Africa, a Global Double Award Win at the 2023 World Business Outlook Awards, and recognition at the Middle East&North Africa Stevie Awards, where its Vice President of Public Relations, Rania El Rafie, was awarded a Bronze Stevie® Award in the ‘Most Innovative Woman of the Year 2025 category.

Commenting on the awards, Bas Wijne, CEO of APO Group, said: “These awards confirm our commitment to providing exceptional media relations and communication services across Africa. They strengthen APO Group’s position as a trusted leader in the African communications sector, highlighting our unwavering commitment to quality and excellence.”

“We are honoured to be recognised by Brands Review Magazine and remain committed to delivering exceptional services to our clients across Africa.”

For over 15 years, APO Group has been at the forefront of strategic public relations and media engagement in Africa, helping clients enhance their brand visibility, build credibility, and connect with key audiences. Originally established as a press release distribution service, the company has evolved into a leading Pan-African communications consultancy, delivering impactful campaigns that shape narratives across the continent.

APO Group remains committed to setting new industry standards and driving meaningful engagement for businesses, institutions, and stakeholders across Africa.

Distributed by APO Group on behalf of APO Group.

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm and the Leading Pan-African Communications Consultancy in Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2025.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and press release distribution service, is pleased to announce the appointment of Sanjeev ‘SG’ Gupta as Senior Advisor to its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com). In this role, Mr Gupta will assist APO Group in guiding African governments and corporations to harness the power of public relations and strategic communication to attract vital investments, amplify their competitive advantages, and unlock their growth potential. His experience will be invaluable in developing compelling and globally resonant narratives that not only highlight the unique opportunities but also inspire investor confidence and foster an environment primed for sustainable growth.

 

This strategic relationship highlights APO Group’s commitment to furthering its impact on the African continent by empowering African governments and the private sector to create coherent branding and communication strategies that is recognised internationally as a balanced and constructive argument on African realities and opportunities.

 

Gupta brings over three decades of distinguished experience in finance and investment, particularly within African markets. As the former Executive Director of Financial Services at the Africa Finance Corporation (AFC), a leading pan-African multilateral development finance institution, Gupta played a pivotal role in shaping Africa’s infrastructure and economic development landscape. During his tenure, AFC raised well over USD 10 billion from diverse funding sources and maintained an A3 investment-grade credit rating during what has been another decade of extreme turbulence and an enhanced risk environment for the continent. The Treasury team under his guidance was named “Best Supranational Treasury&Funding Team of the Year”. 

 

Mr Gupta has been a vocal advocate for integrating climate considerations into investment decisions, promoting sustainable development, and through his academic interests has nurtured young professionals globally to understand and appreciate the African relevance to global challenges better. 

 

A powerful orator and a passionate campaigner for a fair role for Africa on the global stage, he has been particularly successful in structuring significant investment flows into Africa along with African domestic capital to provide equitable returns to both private and public investors on transformational projects on the continent. 

 

Gupta has consistently highlighted that unlocking Africa’s demographic dividend is a vital priority, alongside the need for the continent to firmly establish itself as a leading source of solutions to critical global challenges.  

 

Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, said: “Sanjeev’s extensive experience and visionary leadership in African finance are truly unique as we seek to work together to amplify the continent’s stories on the global stage. His expertise and extensive network will be instrumental in advancing APO Group’s mission to promote positive and impactful narratives about Africa.” 

 

Speaking on his new role, Gupta stated: “I am delighted to join APO Group and collaborate with Nicolas and his exceptional team. APO Group’s dedication to showcasing Africa’s potential resonates deeply with my own commitment to fostering sustainable development and investment across the continent. I look forward to contributing to APO Group’s efforts to ensure Africa is heard and accurately understood by all relevant stakeholders, so that both the African voice and the critical role it must play in building a better world are fully embraced and acted upon”. 

 

Distributed by APO Group on behalf of APO Group.

 

Media contact:
marie@apo-opa.com

 

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.

 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award, multiple PRovoke Media Africa SABRE Awards, and World Business Outlook Awards in 2023. We have also been acknowledged as the Leading Communications Consultancy in Africa by Brands Review Magazine, and the Best Public Relations and Media Consultancy of the Year by World Business Outlook in 2024.

 

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, TikTok, Emirates, the UNDP, the WHO, and Coca-Cola, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

 

For more information, please visit our website: www.APO-opa.com.