We guarantee the publication of your multimedia press release on over 300 African news sites and platforms, including Bloomberg Terminal, Thomson Reuters Eikon & Dow Jones Factiva.
APO Group offers a media list of 450,000+ journalists reporting on Africa, as well as advanced technological solutions to guarantee the effective production, distribution and monitoring of your multimedia press release containing text, images, videos and soundbites.
APO Group provides impressions analytics for individual press releases across multiple channels. Customers can see the impressions accumulated by their press releases on Google Search, on Google Image Search, on hundreds of RSS and NITF readers (News Industry Text Format), as well as on 320 African news websites and APO Group’s proprietary news service www.Africa-Newsroom.com.
APO Group also provides comprehensive audience engagement metrics:
Over 10.000 press releases are distributed annually through Africa Wire®, with its truly Pan-African reach APO Group is the leading press release distribution service on the continent.
The APO (African Press Organization) Group was founded by an African journalist as a way to distribute quality news on the continent and about the continent, with a firm goal of upholding the journalistic standards of providing timely, topical and well-written content.
We get ahead of your problems with our proactive consultancy approach. May it be timing, distribution, language or any logistical barriers, we not only execute ideas, but if need be, we always ask the question of how to best deliver your message.
Your press release can be distributed with unlimited numbers of photos, videos and soundbites, at no extra cost. Including visual content in a press release provides brands with an attractive, versatile, and extremely shareable medium to reach their audiences.
In a press release every word counts, but you shouldn’t have to count every word. Most press release distribution services charge by the word, but with APO Group’s unlimited word count policy you can have a peace of mind and focus on your message.
The media monitoring of your press release is performed by humans and includes complimentary print monitoring and social media analytics offering you a deep and easy to digest insight into the media impact of your press releases, and an even greater visibility on your return on investment.
Our industry-specific media lists allow you to target trade publications on local, Pan-African and international scale. For select clients we offer the option of creating tailored media lists.
APO Group is a pan-African communications consultancy and press release distribution service offering a complete range of Public Relations services, including copywriting, press release distribution and monitoring, online press conferences, digital marketing, interviews with specialized journalists, opinion piece publishing, organisation of virtual and physical press events, event lauch, media monitoring, webinar, Twitter Q&A sessions, and more.
APO Group’s Press Relase Distribution service is a custom-tailored communication solution. With an expert multinational team at your disposal our service is not a DIY press release distribution platform, but a service where you are guided through the process by one of our experts, with a firm goal of finding a custom solution that best fits your needs.
We guarantee the publication of your multimedia press release on more than 300 African news websites, including CNBC Africa, as well as Bloomberg Terminal, Thomson Reuters Eikon, Dow Jones Factiva, Lexis Nexis, Dow Jones Factiva, Business Insider Africa, Africanews, a subsidiary of Euronews.
Yes, APO Group provides translations in all African languages. To know more about which languages should be used in each of the 54 African countries read here.
APO Group covers all 54 countries in Africa.
Your multimedia press release, containing text, images, videos and sounbites will be sent to all the online, print and broadcast (TV and radio) in the countries you are targeting. It will be also send to all the African and international journalists reporting on the topic of your press release, as well as to all the relevant trade publications.
As much as you want. It’s free!
Please fill out a quote form here and we will come back to you within the hour.
Talk to one of our experts to see if Press Release Distribution is the right approach to address your communication needs.