We get the word out in Africa

Publish your press release on 300+ African news sites
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Clients we keep

Africa at your fingertips with 300+ websites & international partners

We guarantee the publication of your multimedia press release on over 300 African news sites and platforms, including Bloomberg Terminal, Thomson Reuters Eikon & Dow Jones Factiva.

Access a media list of 450,000 media contacts in or reporting on Africa

APO Group offers a media list of 450,000+ journalists reporting on Africa, as well as advanced technological solutions to guarantee the effective production, distribution and monitoring of your multimedia press release containing text, images, videos and soundbites.

Analytics platform for the monitoring of Press Releases in Africa

APO Group provides impressions analytics for individual press releases across multiple channels. Customers can see the impressions accumulated by their press releases on Google Search, on Google Image Search, on hundreds of RSS and NITF readers (News Industry Text Format), as well as on 320 African news websites and APO Group’s proprietary news service www.Africa-Newsroom.com.

APO Group also provides comprehensive audience engagement metrics:

  • Human engagement (reading) of the press release based on the mouse movements (scroll)
  • Impressions of images on the Africa-Newsroom platform
  • Downloads of the multimedia assets associated to their press release
  • Links clicked

10k+ press releases distributed every year

Over 10.000 press releases are distributed annually through Africa Wire®, with its truly Pan-African reach APO Group is the leading press release distribution service on the continent.

Press Release Distribution at the highest standards

For journalists by journalists

The APO (African Press Organization) Group was founded by an African journalist as a way to distribute quality news on the continent and about the continent, with a firm goal of upholding the journalistic standards of providing timely, topical and well-written content.

A problem solving media consultancy

We get ahead of your problems with our proactive consultancy approach. May it be timing, distribution, language or any logistical barriers, we not only execute ideas, but if need be, we always ask the question of how to best deliver your message.

Photo and video at no extra cost

Your press release can be distributed with unlimited numbers of photos, videos and soundbites, at no extra cost. Including visual content in a press release provides brands with an attractive, versatile, and extremely shareable medium to reach their audiences.

Unlimited word count included

In a press release every word counts, but you shouldn’t have to count every word. Most press release distribution services charge by the word, but with APO Group’s unlimited word count policy you can have a peace of mind and focus on your message.

Monitoring reports created by humans

The media monitoring of your press release is performed by humans and includes complimentary print monitoring and social media analytics offering you a deep and easy to digest insight into the media impact of your press releases, and an even greater visibility on your return on investment.

Industry-specific press lists

Our industry-specific media lists allow you to target trade publications on local, Pan-African and international scale. For select clients we offer the option of creating tailored media lists.

Frequently asked questions

What does APO Group do?

APO Group is a pan-African communications consultancy and press release distribution service offering a complete range of Public Relations services, including copywriting, press release distribution and monitoring, online press conferences, digital marketing, interviews with specialized journalists, opinion piece publishing, organisation of virtual and physical press events, event lauch, media monitoring, webinar, Twitter Q&A sessions, and more.

How does press release distribution work with APO Group?

APO Group’s Press Relase Distribution service is a custom-tailored communication solution. With an expert multinational team at your disposal our service is not a DIY press release distribution platform, but a service where you are guided through the process by one of our experts, with a firm goal of finding a custom solution that best fits your needs.

What guarantees do I have?

We guarantee the publication of your multimedia press release on more than 300 African news websites, including CNBC Africa, as well as Bloomberg Terminal, Thomson Reuters Eikon, Dow Jones Factiva, Lexis Nexis, Dow Jones Factiva, Business Insider Africa, Africanews, a subsidiary of Euronews.

Can APO Group translate my press release?

Yes, APO Group provides translations in all African languages. To know more about which languages should be used in each of the 54 African countries read here.

Which African countries do APO Group cover?

APO Group covers all 54 countries in Africa.

Which media will receive my press release?

Your multimedia press release, containing text, images, videos and sounbites will be sent to all the online, print and broadcast (TV and radio) in the countries you are targeting. It will be also send to all the African and international journalists reporting on the topic of your press release, as well as to all the relevant trade publications.

How many pictures, videos or documents can I distribute with my press release?

As much as you want. It’s free!

How much will it cost?

Please fill out a quote form here and we will come back to you within the hour.

APO Group is the leading Pan-African communications consultancy.

Talk to one of our experts to see if Press Release Distribution is the right approach to address your communication needs.