Monthly Archives: February 2026

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has announced the appointment of Rania El Rafie, Vice President of  Public Relations&Strategic Communications, as Chair of the Public Sector&Thought Leadership Awards Judging Committee for the Middle East&North Africa Stevie® Awards.

The Middle East&North Africa Stevie® Awards (https://apo-opa.co/4rNgXy4) are among the world’s most respected business awards, recognising innovation, leadership, and impact across sectors within the MENA region.  

As Chair, Rania personally selected a judging committee comprising senior leaders with deep expertise across corporate communications, government relations, commercial strategy, and multinational operations. Together, the panel brings a combination of regional insight and global perspective, shaped by hands-on experience navigating complex environments and culturally nuanced markets. The judging committee comprises:

• Mai Youssef, Corporate Communications&Marketing Services Director at Canon Middle East&Central and North Africa
• Sean Muir, Director of Public Relations for the GITEX Portfolio at Dubai World Trade Centre
• Laila Bastati, Chief Commercial Officer at APO Group
• Mohamed Elwagih, Group Corporate Communications Manager at Mantrac Group

Commenting on her appointment, El Rafie said: “Chairing a Stevie® Awards judging committee is a professional honour – for myself and for APO Group. Effective communication programmes must navigate trust, accountability, and measurable impact. In assembling this committee, it was important to bring together leaders who understand the complexity of operating across diverse markets and stakeholder groups, while upholding the highest international standards for submissions. I look forward to working with them to identify the region’s success stories.”

With more than 22 years’ experience across multiple markets and sectors, Cairo-based El Rafie has led high-impact, award-winning communications programmes for clients such as Emirates, Canon, Nestlé, TikTok, Marriott, Afreximbank, GITEX, MSD, and Western Union. In 2024, she became APO Group’s first internally appointed Vice President. In 2025, she was named Most Innovative Woman of the Year at the Stevie® Awards and recognised among Africa’s Top 50 Outstanding Women in Communications.

El Rafie’s appointment speaks to her standing as one of the region’s most respected communications leaders, and to APO Group’s depth of experience advising high-profile clients across multiple countries and sectors.

Distributed by APO Group on behalf of APO Group.

Media Contact:
marie@apo-opa.com 

About APO Group:
Founded in 2007 by Nicolas Pompigne-Mognard, APO Group is the communications consultancy built for performance – combining strategic advisory, on-the-ground execution, and guaranteed visibility across every African market.

Recognised with multiple international awards, including SABRE, Davos Communications, and World Business Outlook distinctions, APO Group partners with global and African organisations to deliver communications that perform – through strategy, execution, and measurable visibility.

Our founder’s advisory roles with international institutions strengthen APO Group’s access to decision-makers and reinforce our role as the continent’s most connected communications consultancy. Clients include Canon, Emirates, Nestlé, NFL, Liquid Intelligent Technologies, Afreximbank, the African Development Bank Group, GITEX Global, Royal African Society, and the United Nations Development Programme (UNDP).

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, is pleased to announce the promotion of João Marques to Executive Director, Strategic Advisory. The appointment, effective 1 December 2025, reflects APO Group’s commitment to strengthening its strategic advisory capabilities for clients across Africa and around the world.

João, who previously served as Director of Strategy, brings more than 15 years of experience in international strategy, corporate positioning, and high-level advisory support. Since joining APO Group, he has led the company’s Strategy Division, advancing its narrative design frameworks, thought-leadership programmes, and executive advisory offerings for governments, global corporates, and development institutions.

A multilingual strategist fluent in English, Portuguese, French, and Spanish, João has worked across Africa, Europe, Asia, and Latin America, advising organisations such as the United Nations Global Compact, Nestlé, Emirates, Canon, NBA Africa, and Afreximbank. His expertise blends strategic consulting with creative storytelling, helping clients articulate policy and business priorities with clarity, credibility, and global resonance. João is also a published author and a recognised speaker and moderator, bringing deep expertise in geopolitical and sectoral issues to senior leaders navigating Africa’s communications landscape.

In his new role as Executive Director, Strategic Advisory, João will oversee APO Group’s strategic consulting portfolio, expand C-suite advisory services, and strengthen the company’s positioning as a trusted partner for organisations seeking to enhance reputation, influence, and impact across Africa’s key markets.  He will also lead the development of strategic pathways for high-growth industries and deepen APO Group’s ability to convert advisory work into long-term commercial value.

Bas Wijne, CEO of APO Group, said, “João has been a driving force in elevating our strategic advisory practice and strengthening our value proposition to businesses across the continent and beyond. His appointment as Executive Director is a natural evolution of his contributions to APO Group’s growth, reputation, and strategic direction. I look forward to working even more closely with him as we continue to expand our advisory capabilities and deliver world-class strategic counsel to our clients.”

“Africa’s communications landscape is transforming, and organisations across the continent need partners who can help them articulate ambition, build trust, and shape narratives with long-term impact. I am proud to take on this role at a moment when APO Group is expanding its strategic advisory footprint, and I look forward to contributing to work that strengthens African institutions, industries, and ideas,” added João.

João also serves as a strategic advisor to various international initiatives that support innovation and sustainable development in emerging markets, further reinforcing APO Group’s commitment to driving positive impact across Africa.

With this appointment, APO Group continues to invest in top-tier strategic talent and strengthen its leadership in the African communications and advisory landscape.

Distributed by APO Group on behalf of APO Group.

Media contact: 
marie@apo-opa.com 

About APO Group: 
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.   

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards. 

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.