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Success Story

350Africa.org

The Objective

The objective was to amplify 350.org's voice in the fight for climate change by increasing awareness of the organisation's various climate activism initiatives through sustained media engagement.

 

The #StopEACOP campaign was prominent among the other existing initiatives. In the lead up to COP27, we leveraged on all media engagements to bring out the key messages of the #StopEACOP campaign across all channels.

The Strategy

The devised strategy included conducting a media perception survey of 350.org and its initiatives (with specific bias towards #StopEACOP) and developing key messages based on the outcome of the survey. The key messages were disseminated during the interviews and other media engagements across all channels to maximise exposure.

 

  • Positioned 350.org as an international movement of ordinary people building an African movement to fight climate change.
  • Secured interviews for 350.org spokespersons in tier 1 media across print, broadcast, and digital channels.
  • Op-Ed placements and Qualitative press coverage in targeted tier 1 East-African and pan-African media.

The Results

10+

Qualitative Tier 1 pan-African Placements of the Thought Leadership Pieces

4

Interviews Secured with Tier 1 East-African and pan-African Media

Over 10 qualitative tier 1 pan-African placements of the thought leadership pieces drafted at various stages leading up to COP 27, in the following publications: Daily Nation, The Guardian, Voice of Africa, CNBC Africa, Africa News, Ghana One, MENA FN, African Business, Top Africa News, and EcoEnviro News.