Author Archives: Daniel Montile

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, is pleased to announce a strategic content partnership with Kenyan Trend (https://KenyanTrend.com/), a fast-growing digital news platform known for its strong focus on Kenyan and regional stories.

The agreement will see all press releases distributed by APO Group – including text, images, video, and audio – automatically published on Kenyan Trend, giving its audience direct access to high-quality, authoritative content from across the continent and beyond.

Kenyan Trend provides daily coverage of breaking news, politics, business, community affairs, lifestyle, entertainment, and emerging issues shaping the region. With a growing readership and a commitment to accessible, credible reporting, the platform has established itself as a trusted source for Kenyan audiences.

By joining APO Group’s partner ecosystem, which includes more than 300 media organisations across Africa and globally, Kenyan Trend will:

• receive a continuous feed of premium, pan-African news content across key sectors;
• strengthen its editorial offering with multimedia-rich content that enhances engagement and readership; and
• benefit from increased visibility facilitated by Africa’s leading press release distribution service.

Astone Lukoye Keya, Senior Editor at Kenyan Trend, said: “We are excited to partner with APO Group, a respected organisation that shares our commitment to credible, impactful journalism. This collaboration enables us to serve our readers even better by expanding the depth and diversity of our news coverage. It is an important step in strengthening our platform and connecting our audience to stories shaping Kenya and the wider continent.”

“This partnership supports both organisations’ shared objective to promote accurate, timely, and meaningful African news. APO Group’s access to prominent African and international media outlets translates into greater visibility, credibility, and impact for our clients and partners, enabling their content to reach a broader audience. We’re proud to support Kenyan Trend in sharing Africa’s positive stories,” added Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.

This collaboration marks another step toward building a more connected African media landscape where local voices are elevated, quality journalism is prioritised, and African stories are distributed widely, reliably, and at scale.

Distributed by APO Group on behalf of APO Group.

Media Contact:
marie@apo-opa.com 

Kenyan Trend Media Contacts: 
Name: Astone Lukoye Keya
Position: Senior Editor
Email: astonlukoye@gmail.com
Phone: +254790851519

About APO Group: 
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.   

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards. 

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.  

About Kenyan Trend:
Kenyan Trend is a fast-growing digital news and entertainment platform delivering timely, accurate, and engaging stories from Kenya and beyond. Focused on trending topics, lifestyle, entertainment, business, sports, and breaking news, Kenyan Trend provides readers with reliable updates in real time. With a commitment to clarity, credibility, and impactful storytelling, Kenyan Trend continues to shape conversations and connect audiences across the digital space.

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, congratulates its clients and partners recognised by New African magazine on the 2025 “100 Most Influential Africans” list, including Afreximbank, the African Development Bank (AfDB), Africa Finance Corporation, the Roman Catholic Church, the Africa Centres for Disease Control and Prevention (Africa CDC), the African Energy Chamber, the Merck Foundation, and the UN Global Compact, as well as all honourees recognised for their leadership and impact on Africa’s progress.

The New African list serves as a leading benchmark of influence across the continent, highlighting individuals and institutions whose work significantly contributes to Africa’s economic growth, social development, and global standing.

APO Group celebrates the accomplishments of its clients and partners, whose leadership, innovation, and resilience continue to drive Africa’s advancement across finance, energy, healthcare, public health, faith-based leadership, and international cooperation.

In finance and development, Dr. George Elombi, President and Chairman of Afreximbank, and Prof. Benedict Oramah, whose decade-long tenure concluded in October 2025, are recognised for their leadership in strengthening intra-African trade and economic resilience. Dr. Sidi Ould Tah, President of the African Development Bank (AfDB), is honoured for his role in financing development and promoting inclusive and sustainable growth across the continent. Samaila Zubairu, President and Chief Executive Officer of Africa Finance Corporation, is noted for his contribution to Africa’s infrastructure development and economic transformation.

In the business category, NJ Ayuk, Executive Chairman of the African Energy Chamber, is recognised for advancing Africa’s energy agenda and championing pragmatic, Africa-led energy solutions. Dr. Rasha Kelej, Chief Executive Officer of the Merck Foundation, is honoured for her transformative leadership in expanding healthcare access, education, and medical capacity building across Africa.

Faith-based leadership is also recognised, with the Head of the Roman Catholic Church in Africa, Cardinal Fridolin Ambongo Besungu, acknowledged through its institutional leadership for its long-standing contribution to education, healthcare delivery, peacebuilding, and community support across the continent.

In the public health category, Dr. Jean Kaseya, Director General and Chief Executive Officer of the Africa Centres for Disease Control and Prevention (Africa CDC), is recognised for his decisive leadership in strengthening Africa’s health security architecture. Under his stewardship, Africa CDC has enhanced epidemic preparedness, coordinated continental responses to public health emergencies, and reinforced Africa’s capacity to respond to an era increasingly shaped by complex and persistent health threats.

In the public and international cooperation category, Sanda Ojiambo, Assistant Secretary-General of the United Nations and Chief Executive Officer of the UN Global Compact, is recognised for advancing sustainable development, responsible business practices, and global partnerships aligned with the United Nations Sustainable Development Goals.

Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group, who was himself named on the New African “100 Most Influential Africans” list in both 2024 and 2025, said:

“We are proud to see our clients and partners recognised for their impact across business, finance, healthcare, faith-based institutions, public health, and international cooperation. APO Group is honoured to serve as a communications partner to organisations and leaders driving meaningful change across the continent, ensuring their voices are heard and their contributions recognised worldwide.”

Distributed by APO Group on behalf of APO Group.

Media contact:  
marie@apo-opa.com  

About APO Group: 
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.   

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards. 

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.  

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has wrapped up 2025 with an exceptional collection of prestigious industry awards, reinforcing its position as a trusted communications partner for organisations shaping Africa’s narrative on the global stage.

This recognition reflects APO Group’s consistent delivery of high-impact, results-driven communications campaigns, its deep understanding of African markets, and its ability to bridge Africa and the world through credible, compelling storytelling.

Key industry recognition in 2025:

• APO Group was awarded Gold at the 2025 SABRE Awards (https://apo-opa.co/4sb6zkv), in addition to five finalist placements. One of the most respected benchmarks of excellence in public relations worldwide, the SABRE recognition demonstrates APO Group’s strength in strategy-led storytelling, reputation management, and measurable communications outcomes.
• At the 2025 Davos Communications Awards (https://apo-opa.co/49tj6rh), APO Group secured both Gold and Bronze honours, recognising excellence in strategic communications and campaign execution. These awards highlight the company’s ability to deliver globally competitive work rooted in strong local insight, particularly for complex, multi-market African campaigns.
• APO Group was named Africa’s Leading PR Agency – 2025 at the Brands Review Magazine Awards (https://apo-opa.co/3Y9HPvn), a distinction that recognises outstanding leadership, influence, and performance across Africa. This award reflects APO Group’s scale, reputation, and sustained impact in shaping narratives for its clients operating on the continent.
• In South Africa, APO Group was named Best Public Relations&Media Consultancy Agency of the Year – 2025 by World Business Outlook (https://apo-opa.co/49na1kK), reaffirming its leadership position in one of Africa’s most competitive communications markets and its role in setting professional standards for the industry.

Commenting on the achievements, Bas Wijne, Chief Executive Officer of APO Group, said: “These awards are a powerful endorsement of the work our teams deliver every day and the trust our clients place in us. They reflect our continued investment in innovation, the quality of our service, and our ability to deliver communications solutions that are both strategically sound and culturally relevant. Most importantly, they recognise the dedication, creativity, and professionalism of our people across Africa and beyond, who are committed to elevating Africa’s stories.”

As APO Group looks to 2026, the company remains focused on setting the benchmark for excellence in African public relations and communications. Combining deep African expertise with global best practice, APO Group delivers communications that support market entry, reputation management, and commercial growth for multinational organisations expanding into Africa, as well as African companies scaling across the continent.

Distributed by APO Group on behalf of APO Group.

Media contact: 
marie@apo-opa.com 

About APO Group: 
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.   

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards. 

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.  

APO Group (www.APO-opa.com), the leading award-winning pan-African communications consultancy and press-release distribution service, is proud to announce the appointment of Diego Moriondo as Chief Marketing and Communication Officer for its Volunteer Programme supporting the governing body of the Roman Catholic Church in Africa, the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM).

Diego Moriondo brings a rich background in luxury brand management and global communications to the non-profit sector. He will serve in this critical volunteer role following a distinguished career in Media and Marketing at prestigious international fashion houses Gucci and Loro Piana. His high level strategic experience will be instrumental in professionalizing and scaling the Roman Catholic Church’s outreach across the African continent.

In his role as Chief Marketing and Communication Officer for the APO Group Volunteer Program, Diego Moriondo will be responsible for supporting SECAM’s officials in envisioning, developing, and overseeing the entire communication and marketing strategy for the Roman Catholic Church in Africa. His mandate is to strengthen SECAM’s public voice, enhance its visibility, and ensure the cohesive dissemination of its messages across the 38 national and regional episcopal conferences it represents.

“The addition of Diego Moriondo’s world class expertise is a significant milestone for our volunteer program and our partnership with the governing body of the Roman Catholic Church in Africa,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “Diego’s experience in crafting compelling narratives for global luxury brands like Gucci and Loro Piana will be pivotal in shaping a powerful and unified communication strategy that resonates deeply with Africa’s Catholic community and a wider global audience.”

Diego Moriondo expressed his enthusiasm for taking on this new challenge: “I am honoured to dedicate my experience to supporting APO Group’s mission and the vital work of SECAM. The opportunity to leverage strategic communications to impact the lives of millions across Africa is profoundly meaningful. I look forward to working with the team to develop an integrated strategy that empowers SECAM to communicate effectively throughout the continent.”

The Catholic Church operates 82,235 Catholic Schools in Africa, educating 30,629,476 pupils. Its extensive network of care includes 13,880 facilities such as hospitals, clinics, dispensaries, leprosy centres, homes for the elderly and chronically ill, centres for disabled people, orphanages, kindergartens, and marriage counselling centres.

According to recent data from the Vatican, there are 1.39 billion Catholics worldwide, representing around 18% of the world’s population. Africa’s 236 million Catholics already make up about 20% of the global Catholic population, but they are also the fastest-growing region in the world. By 2050, the World Christian Database estimates that African Catholics will make up 32% of the global Catholic population.

According to the United Nations’ 2022 State of the World’s Volunteerism Report, there are an estimated 862.4 million volunteers globally. Engaging in volunteerism offers individuals a unique opportunity to gain practical, hands-on experience, enhance their professional profiles, and develop valuable skills through impactful service.

More information about APO Group’s volunteer programme supporting the Roman Catholic Church in Africa: https://apo-opa.co/3Kuq32Q

Distributed by APO Group on behalf of APO Group.

Media contact:
marie@apo-opa.com

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a Provoke Media Global SABRE Award and multiple Provoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, the Davos Communications Awards 2025 awarded us the Gold Award for Best PR Campaign and the Bronze Award for Special Event.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

APO Group (www.APO-opa.com), the leading award-winning, pan-African communications consultancy and press release distribution service, is proud to announce the appointment of Nicholas Cull as the new Head of Human Resources for its Volunteer Programme supporting the governing body of the Roman Catholic Church in Africa, the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM).

Nicholas Cull joins the organization on a volunteer basis, bringing a wealth of executive-level experience from the corporate world to enhance the structure and support for APO Group’s dedicated global network of volunteers assisting SECAM.

Nicholas Cull’s appointment comes at a crucial time as APO Group scales its support for SECAM’s operations. He steps into this volunteer leadership role following a distinguished career as an HR Director at several multinational corporations, including McAfee, GoPro, and Allianz. His extensive background in strategic HR management, talent development, and organizational scaling will be invaluable in optimizing the volunteer experience, recruitment, and retention within the program.

“We are incredibly fortunate to welcome Nicholas Cull to our team,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “His decision to dedicate his expertise, honed at world class companies like McAfee, GoPro, and Allianz, is a testament to his commitment to our mission and our support for the Roman Catholic Church in Africa. This high calibre professional insight will be transformative in helping us build the best possible environment for our volunteers who are the backbone of our work.”

In his new role, Nicholas Cull will oversee all HR functions for the APO Group volunteer program, focusing on developing scalable processes, improving volunteer satisfaction, and ensuring compliance across international operations in support of SECAM.

“I am thrilled to join APO Group and contribute to its important mission of supporting the Roman Catholic Church in Africa,” said Nicholas Cull. “The work done by the volunteers is truly inspiring. I look forward to applying the strategic HR knowledge gained throughout my career to support and empower this global community, ensuring we attract, develop, and retain the passionate talent needed to drive meaningful change for SECAM.”

The Catholic Church operates 82,235 Catholic Schools in Africa, educating 30,629,476 pupils. Its extensive network of care includes 13,880 facilities such as hospitals, clinics, dispensaries, leprosy centres, homes for the elderly and chronically ill, centres for disabled people, orphanages, kindergartens, and marriage counselling centres.

According to recent data from the Vatican, there are 1.39 billion Catholics worldwide, representing around 18% of the world’s population. Africa’s 236 million Catholics already make up about 20% of the global Catholic population, but they are also the fastest-growing region in the world. By 2050, the World Christian Database estimates that African Catholics will make up 32% of the global Catholic population.

According to the United Nations’ 2022 State of the World’s Volunteerism Report, there are an estimated 862.4 million volunteers globally. Engaging in volunteerism offers individuals a unique opportunity to gain practical, hands-on experience, enhance their professional profiles, and develop valuable skills through impactful service.

More information about APO Group’s volunteer programme supporting the Roman Catholic Church in Africa: https://apo-opa.co/4q0Cr9D

Distributed by APO Group on behalf of APO Group.

Media contact:
marie@apo-opa.com

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a Provoke Media Global SABRE Award and multiple Provoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, the Davos Communications Awards 2025 awarded us the Gold Award for Best PR Campaign and the Bronze Award for Special Event.

APO Group’s esteemed clientele, which includes global giants such as Emirates, Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

APO Group (www.APO-opa.com), the leading, multi-award-winning, pan-African communications consultancy and press release distribution service, is proud to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been appointed as Council Member of the Africa No Filter Foundation (www.AfricaNoFilter.org), incorporated in Mauritius.

Africa No Filter is a non-profit advocacy organisation that is shifting stereotypical narratives about Africa through storytelling that reflects a dynamic continent of progress, innovation, and opportunity. Under the leadership of executive director Moky Makura, the organisation has become a thought leader in narrative change, delivering grants, research, and advocacy that challenge outdated portrayals of Africa in global discourse.

With a vision of a world where the prevailing narrative within and about Africa is reflective of a progressive and dynamic continent, Africa No Filter works to ensure that Africa is seen and heard in all its complexity, potential, and diversity.

The Africa No Filter Council is responsible for governance, asset management, and ensuring the foundation’s objectives are met. Council Members operate in a capacity similar to a board of directors, guiding strategic direction and safeguarding the organisation’s mission.

A Franco-Gabonese entrepreneur named among the 100 Most Influential Africans in 2023 and 2024, Nicolas Pompigne-Mognard serves on multiple high-profile advisory boards and international committees. These include the Senior Advisory Board of the Canada-Africa Chamber of Business and the Leadership Council of the Africa Tech Festival, as well as the Advisory Boards of the African Energy Chamber, World Football Summit, Africa Hotel Investment Forum (AHIF), Critical Minerals Africa Group, Bloomberg New Economy Gateway Africa, Sports Africa Investment Summit, EurAfrican Forum, and All Africa Music Awards (AFRIMA). He is also a strategic advisor to the Chief Executive Officer of the Royal African Society of the United Kingdom, a strategic advisor to the EU-Africa Chamber of Commerce, and a special advisor to the President of Rugby Africa, the governing body of rugby in Africa.

Nicolas’ wholly-owned company, APO Group, is the premier award-winning Pan-African communications consultancy and press release distribution service. It serves more than 300 clients, including global giants such as Canon, Emirates, Nestlé, Western Union, UNDP, TikTok, Coca-Cola, NBA, NFL, and Marriott.

“Africa No Filter’s mission resonates deeply with my own purpose and the work we have done at APO Group for nearly two decades. My appointment as Council Member of the Africa No Filter Foundation reflects a natural alignment of values and a shared vision to reframe Africa’s narrative through authentic, impactful storytelling. I believe that changing how the world sees Africa starts with empowering Africans to tell their own stories of ambition, ingenuity, and possibility. I am honoured to join the Council of the Africa No Filter Foundation, and to deepen my commitment to reshaping perceptions of Africa, driving meaningful change, and amplifying the continent’s influence on the global stage,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.

The Council’s diverse expertise enables the foundation to address the multifaceted challenges of perception, funding initiatives that highlight African creativity, leadership, and lived realities.

Nicolas’s appointment underscores the shared commitment between APO Group and Africa No Filter to foster inclusive growth, inspire confidence, and place African stories at the centre of global conversations.

Distributed by APO Group on behalf of APO Group.

Media contact: 
marie@apo-opa.com 

About APO Group: 
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.  

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy Agency of the Year South Africa in 2024 and again in 2025 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences. 

For the first time, the Group of 20 (G20) – the world’s most influential economic forum – meets on African soil.

It’s a moment that shifts Africa from the margins of global commentary to the centre of global agenda-setting. And when the world’s most powerful governments, institutions, and investors look in this direction, one question becomes unavoidable:

Who is shaping what they see – and how do they interpret it?

In geopolitics, perception is never neutral. Narratives influence priorities. Priorities influence negotiations. Negotiations influence outcomes that last decades.

This G20 isn’t just about visibility.  It’s about authorship.

Visibility Without Ownership is a Risk

Global attention is an opportunity – but also a vulnerability.

Africa has experienced this pattern before: headlines arrive before context, assumptions travel faster than evidence, and external voices frame internal realities.

Narrative leadership matters because it shapes the starting point of every conversation that follows.

As APO Group Founder and Chairman, Nicolas Pompigne–Mognard notes:

 “As global attention turns toward Africa, controlling our narrative becomes a strategic imperative. If we don’t define who we are and what we stand for, the world will do it for us – and not always accurately. Owning our narrative ensures that Africa’s progress, priorities, and potential are communicated with clarity and intention.”

The G20 is a test of that ownership.

Three Reasons Why Narrative Power Matters at this G20

1. Africa deserves representation rooted in reality

The Africa driving fintech adoption, renewable innovation, cultural influence, and demographic momentum is not the Africa reflected in decades-old coverage.  This G20 is a chance to replace outdated assumptions with evidence – but only if African storytellers lead.

2. Global decisions depend on the narratives leaders consume 

Sherpa teams, ministers, and heads of state do not enter a vacuum; they enter a room shaped by what they have read, heard, and been briefed on.

Narrative cues influence how Africa is positioned:

• stable or volatile
• investable or risky
• strategic partner or peripheral actor

Control the narrative, and you influence the lens through which decisions are made.

3. Economic opportunity follows clarity, not noise

Capital, development finance, and long-term partnerships follow credible stories that land with precision and proximity. Africa cannot afford narratives framed by those who lack the context to interpret its complexity.

The G20 is Where Framing Becomes Policy

The public narrative often becomes the political narrative.

What dominates the news cycle filters into:

• briefing books
• Ministerial talking points
• Sherpa discussions
• stakeholder priorities
• final communique negotiations

A misframed story becomes a misaligned agenda. A well-framed one becomes leverage.

G20 Priorities Often Mirror the Stories that Rise to the Surface

Global trends reveal where African narrative agency is most urgently needed:

Climate finance

Africa produces less than 4% of global emissions yet only receives 3–4% of climate finance. This mismatch is fuelled by narratives that cast Africa primarily as a site of vulnerability rather than opportunity.

Digital public infrastructure

African markets are defining the frontier of mobile-first innovation, yet global reporting rarely reflects this leadership – shaping how DPI partnerships are prioritised.

Energy transition

Africa holds vast renewable potential, but international narratives often flatten the sector. This directly influences investor appetite.

Global supply chains

From critical minerals to pharmaceuticals to agriculture, Africa’s role is structural – yet too often framed as supplementary. Narrative accuracy can alter how global supply chain resilience strategies are designed.

In a G20 year, these narratives don’t just shape perception – they shape negotiation outcomes.

The G20 Spotlight Demands Strategic Media Distribution

This isn’t a normal news cycle. This is a force multiplier moment.

Narrative ownership is about placing the story – with precision – where it shapes the right conversations. At APO Group, our model is built for this purpose: African stories delivered with regional nuance, cultural fluency, and continent-wide reach.

Effective media distribution means ensuring your message reaches:

• the right journalists
• in the right markets
• at the right moment
• backed by measurable impact

This is how influence is built before global leaders even land.

Africa Doesn’t Need a New Story – It Needs the Microphone

Hosting the G20 is historic, but its significance depends on whether Africa owns the framing, not just the moment. The responsibility now is to ensure the world sees the continent as it is: dynamic, ambitious, complex, and central to the global future.

Because narrative power is strategic power.

And this is the moment to claim it.

The twentieth meeting of the G20 convenes in Johannesburg, South Africa, with leaders gathering from 22–23 November 2025.

Distributed by APO Group on behalf of APO Group.

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy Agency of the Year South Africa in 2024 and again in 2025 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

By Megan Damon, Marketing Content Strategist, APO Group (www.APO-opa.com)

For the first time, the Group of 20 (G20) – the world’s most influential economic forum – meets on African soil.

It’s a moment that shifts Africa from the margins of global commentary to the centre of global agenda-setting. And when the world’s most powerful governments, institutions, and investors look in this direction, one question becomes unavoidable:

Who is shaping what they see – and how do they interpret it?

In geopolitics, perception is never neutral. Narratives influence priorities. Priorities influence negotiations. Negotiations influence outcomes that last decades.

This G20 isn’t just about visibility.  It’s about authorship.

Visibility Without Ownership is a Risk

Global attention is an opportunity – but also a vulnerability.

Africa has experienced this pattern before: headlines arrive before context, assumptions travel faster than evidence, and external voices frame internal realities.

Narrative leadership matters because it shapes the starting point of every conversation that follows.

As APO Group Founder and Chairman, Nicolas Pompigne–Mognard notes:

 “As global attention turns toward Africa, controlling our narrative becomes a strategic imperative. If we don’t define who we are and what we stand for, the world will do it for us – and not always accurately. Owning our narrative ensures that Africa’s progress, priorities, and potential are communicated with clarity and intention.”

The G20 is a test of that ownership.

Three Reasons Why Narrative Power Matters at this G20

1. Africa deserves representation rooted in reality

The Africa driving fintech adoption, renewable innovation, cultural influence, and demographic momentum is not the Africa reflected in decades-old coverage.  This G20 is a chance to replace outdated assumptions with evidence – but only if African storytellers lead.

2. Global decisions depend on the narratives leaders consume 

Sherpa teams, ministers, and heads of state do not enter a vacuum; they enter a room shaped by what they have read, heard, and been briefed on.

Narrative cues influence how Africa is positioned:

• stable or volatile
• investable or risky
• strategic partner or peripheral actor

Control the narrative, and you influence the lens through which decisions are made.

3. Economic opportunity follows clarity, not noise

Capital, development finance, and long-term partnerships follow credible stories that land with precision and proximity. Africa cannot afford narratives framed by those who lack the context to interpret its complexity.

The G20 is Where Framing Becomes Policy

The public narrative often becomes the political narrative.

What dominates the news cycle filters into:

• briefing books
• Ministerial talking points
• Sherpa discussions
• stakeholder priorities
• final communique negotiations

A misframed story becomes a misaligned agenda. A well-framed one becomes leverage.

G20 Priorities Often Mirror the Stories that Rise to the Surface

Global trends reveal where African narrative agency is most urgently needed:

Climate finance

Africa produces less than 4% of global emissions yet only receives 3–4% of climate finance. This mismatch is fuelled by narratives that cast Africa primarily as a site of vulnerability rather than opportunity.

Digital public infrastructure

African markets are defining the frontier of mobile-first innovation, yet global reporting rarely reflects this leadership – shaping how DPI partnerships are prioritised.

Energy transition

Africa holds vast renewable potential, but international narratives often flatten the sector. This directly influences investor appetite.

Global supply chains

From critical minerals to pharmaceuticals to agriculture, Africa’s role is structural – yet too often framed as supplementary. Narrative accuracy can alter how global supply chain resilience strategies are designed.

In a G20 year, these narratives don’t just shape perception – they shape negotiation outcomes.

The G20 Spotlight Demands Strategic Media Distribution

This isn’t a normal news cycle. This is a force multiplier moment.

Narrative ownership is about placing the story – with precision – where it shapes the right conversations. At APO Group, our model is built for this purpose: African stories delivered with regional nuance, cultural fluency, and continent-wide reach.

Effective media distribution means ensuring your message reaches:

• the right journalists
• in the right markets
• at the right moment
• backed by measurable impact

This is how influence is built before global leaders even land.

Africa Doesn’t Need a New Story – It Needs the Microphone

Hosting the G20 is historic, but its significance depends on whether Africa owns the framing, not just the moment. The responsibility now is to ensure the world sees the continent as it is: dynamic, ambitious, complex, and central to the global future.

Because narrative power is strategic power.

And this is the moment to claim it.

The twentieth meeting of the G20 convenes in Johannesburg, South Africa, with leaders gathering from 22–23 November 2025.

Distributed by APO Group on behalf of APO Group.

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy Agency of the Year South Africa in 2024 and again in 2025 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

APO Group (www.APO-opa.com), the leading award-winning, pan-African communications consultancy and press release distribution service, is proud to announce that its Chief Executive Officer, Bas Wijne, will deliver a keynote address at this week’s  Africa Tech Festival and serve as an official judge at the Africa Tech Festival Awards. 

As the continent’s premier gathering of innovators, investors, and policymakers, the Africa Tech Festival showcases the organisations, people, and ideas driving Africa’s digital transformation. Wijne’s participation underscores APO Group’s commitment to this rapidly growing and influential sector.  On Wednesday, 12 November, Wijne will take to the main stage with a keynote address titled “Future Signals for Africa’s Emerging Tech Landscape”, sharing insights on the technologies reshaping industries across the continent, and how the current state of policy, investment, and communication intersect to influence Africa’s tech boom. “At APO Group, we don’t just tell Africa’s innovation stories; we help track the signals of what’s next,” said Wijne. “Africa’s growth depends on how effectively we interpret these signals and invest in readiness. Visibility drives value, and when the world sees Africa’s progress, confidence and opportunity follow. We’re proud to play a part in driving this growth.”

Wijne will also join an elite panel of judges for the Africa Tech Festival Awards 2025, a flagship celebration of the most innovative and impactful achievements in Africa’s digital economy. Finalists will be evaluated across ten categories, ranging from innovation in connectivity and fintech to sustainability and digital inclusion, before the winners are announced at the festival’s awards gala on 12 November.

Affirming APO Group’s role in amplifying the voices of Africa’s technology pioneers, Wijne added: “The Africa Tech Festival Awards recognise the changemakers who are not only advancing technology but also shaping Africa’s most profitable story – one of ingenuity, inclusion, and growth. It’s an honour to serve alongside other industry leaders in celebrating the progress of our continent’s innovators.”

For APO Group, participation in both the conference and awards aligns perfectly with its mission to connect innovators, investors, and policymakers with the right audiences and to drive Africa’s tech transformation through storytelling. As the trusted communications partner for businesses and institutions across Africa, the company continues to reshape narratives by challenging stereotypes and showcasing African success stories on global stages.

APO Group’s leadership presence at Africa Tech Festival 2025, complemented by Founder and Chairman Nicolas Pompigne-Mognard’s (www.Pompigne-Mognard.com) continued service on the event’s Leadership Council, highlights the organisation’s long-term commitment to Africa’s digital transformation. By supporting platforms that bring together public and private sector decision-makers, APO Group strengthens the ecosystem that enables innovation to thrive.

“As technology moves from hype to value, Africa must own its narrative,” said Wijne. “When we tell our stories confidently and invest with foresight, Africa doesn’t just adapt to global trends, it defines them.”

The Africa Tech Festival (https://AfricaTechFestival.com/) will take place at the Cape Town International Convention Centre from 11 to 13 November 2025.

Distributed by APO Group on behalf of APO Group.

APO Group Media Contact:
marie@apo-opa.com

About APO Group: 
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputations and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media by crafting bespoke strategies that drive tangible, measurable impact on the continent and globally.   

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  Additionally, in 2025, the Davos Communications Awards 2025 awarded us the Gold Award for Best PR Campaign and the Bronze Award for Special Event.  

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.  

APO Group (www.APO-opa.com), the leading award-winning, pan-African communications consultancy and press release distribution service, is proud to announce its participation at Africa Tech Festival 2025, taking place from 11 to 13 November in Cape Town. The company’s presence at the continent’s most influential technology and innovation gathering underscores its commitment to telling Africa’s success stories, driving confidence in the continent’s innovation ecosystem, and supporting its clients in connecting African technology leaders with global audiences. 

Africa’s technology sector continues to record strong growth, driven by innovation, investment, and a young, digitally-savvy population. However, the visibility of these advancements on the global stage remains limited. APO Group’s participation at Africa Tech Festival 2025 underscores its commitment to bridging this information gap by promoting Africa’s innovators, enterprises, and success stories to international audiences and reinforcing confidence in the continent’s technology and innovation ecosystem. 

APO Group’s presence at the event further reflects its mission to connect African innovators, businesses, and industry leaders with global media and investors, ensuring that breakthrough ideas, successful ventures, and transformative projects receive the recognition they deserve. 

Bringing together policymakers, investors, startups, and corporate leaders, Africa Tech Festival 2025 unites its four event programmes – AfricaCom, AfricaTech, Africa Ignite, and The AI Summit Cape Town – under the themes of Responsible Innovation, Inclusive Investment, Connectivity for Development, and Policy Harmonisation. These goals mirror APO Group’s aim to amplify the voices shaping Africa’s digital future and ensure they are heard across global media platforms.  

APO Group Chief Executive Officer Bas Wijne will represent the company throughout the festival, delivering a keynote address on the future signals for Africa’s emerging tech landscape, attending the Leaders in Africa Summit, and serving as a judge for the Africa Tech Festival Awards that will be presented at a gala ceremony on 12 November. 

“At APO Group, we don’t just tell Africa’s innovation stories. We help track what’s next and share these messages with the marketplace, changing narratives and building trust in the continent’s digital and technology capabilities,” said Bas Wijne. “Our role is to make sure the world sees the progress being made across the continent, from AI adoption to digital infrastructure and beyond. When visibility increases, so does investment, confidence, and opportunity; Africa Tech Festival provides a platform to achieve this.” 

Additionally, APO Group’s Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), serves as a member of the Africa Tech Festival Leadership Council, a prestigious assembly of senior leaders from across the continent, tasked with shaping the future of this premier technology event and ensuring it remains a cornerstone of Africa’s rapidly evolving tech ecosystem. 

APO Group’s involvement at the Africa Tech Festival 2025 reinforces its position as Africa’s trusted communications partner, building bridges between innovators, investors, and policymakers. Through strategic storytelling, the company helps translate the continent’s momentum into measurable business and reputational growth. Its extensive media network, covering more than 250 African news websites and thousands of journalists, ensures that the continent’s most inspiring stories reach the audiences that matter most. 

From supporting global and pan-African tech firms operating across African markets to amplifying the achievements of home-grown startups, APO Group continues to challenge perceptions and showcase Africa as a hub of creativity, resilience, and opportunity.  

“Through platforms like Africa Tech Festival, our work enables businesses and governments alike to build trust, attract partners, and position Africa at the centre of global digital transformation,” added Wijne. 

Distributed by APO Group on behalf of APO Group.

APO Group Media Contact: 
marie@apo-opa.com

About APO Group:  
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputations and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media by crafting bespoke strategies that drive tangible, measurable impact on the continent and globally.  

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, the Davos Communications Awards 2025 awarded us the Gold Award for Best PR Campaign and the Bronze Award for Special Event.  

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.