Category Archives: Africa Newsroom

Africa Day is here, bringing with it the flood of inspirational quotes, curated pan-African playlists, and the sudden resurgence of brands eager to celebrate the continent, if only for a day.

But for some of us, Africa is not a campaign. It’s not a market. It’s home.

At APO Group, we don’t just “show up” for Africa Day. We’ve been here, every day, for almost two decades, amplifying African stories, building brands and reputations, and connecting the continent to the world.

Africa is not a monolith. It is 54 nations, over 2,000 languages, and countless nuances that demand deep respect. Understanding it takes commitment.  And APO Group, the leading, award-winning pan-African media relations and communications consultancy, has it.

APO Group has helped thousands of African CEOs land global coverage, launch pan-African unicorns, and turn local brands into international headlines. This Africa Day, we’re not launching a campaign. We’re just reminding everyone that if you want to do communications in Africa, it helps to know Africa.

At a time when global PR firms headquartered in the USA are announcing their new Africa-focused teams — complete with four pins on a map and a flurry of buzzwords — APO Group is celebrating the one thing no one can copy overnight: authentic, home-grown, on-the-ground experience.

From Dakar to Dar es Salaam, Cairo to Cape, APO Group’s pan-African team has been delivering real impact across the continent; not just in press releases, but in powerful results. With expert consultants in every region, local insights and expertise, and a reputation built on trust, APO Group is more than a communications consultancy.  It is Africa’s most established strategic communications powerhouse.

“Africa Day is a reminder of what makes this continent extraordinary – its people, its voices and its unstoppable momentum”, said Rania El Rafie, Vice President of Public Relations and Strategic Communications at APO Group. “Africa is more than a continent to us — it’s our home, our expertise, and our commitment.” “While others are hiring team members for Africa, our people are already embedded in the culture, language, and industries that drive the continent forward.”

With clients spanning multinational corporations, African companies and organisations, public sector institutions, NGOs, and other stakeholders, APO Group has earned its reputation as the leading communications partner of choice for organisations serious about Africa. What sets us apart is our remarkable performance:

• A network that spans all 54 African countries, with local experts in every region;
• Strategic guidance grounded in local insight;
• A legacy of hundreds of successful campaigns, from strategic communications to crisis response;
• Longstanding media partnerships that foster transparency, credibility, and positive storytelling.

“We believe great communication in Africa starts with listening, not just broadcasting. And it takes consistency, not just campaigns,” said Laila Bastati, Chief Commercial Officer at APO Group. “This is why we’ve built trust with stakeholders from all over, by showing up year after year, and delivering every time.” While others are just mapping out how to enter Africa’s fast-moving markets, APO Group is already there — co-creating growth stories with African businesses, institutions, and communities.

“For us, Africa isn’t a new frontier — it’s the centre of everything we do,” added Bastati. “Our track record speaks for itself. This Africa Day, we’re building on a legacy.”

APO Group is reflecting on a proven track record and preparing for the next decade of growth and storytelling that elevates Africa on the global stage.

“This Africa Day, we’re not launching — we’re reaffirming,” said Bastati. “Reaffirming our commitment to the continent, to our clients, and to the people and stories that shape Africa’s future.”

Work with the team that’s already there!

Happy Africa Day. From Africa’s strategic communications leader.

Distributed by APO Group on behalf of APO Group.

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.  

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm in Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  Additionally, in 2025, the Davos Communications Awards 2025 awarded us the Gold Award for Best PR Campaign and the Bronze Award for Special Event.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

APO Group (www.APO-opa.com), a leading award-winning pan-African public relations and communications consultancy, has strategically unveiled a volunteer communications programme comprising experienced communication professionals to support the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM) (www.SECAM.org), the governing body of the Roman Catholic Church in Africa. This groundbreaking initiative, developed and launched by APO Group aims to enhance the Roman Catholic Churches ability to communicate effectively and engage with communities across the African continent.

The Catholic Church operates 82,235 Catholic Schools in Africa, educating 30,629,476 pupils. Its extensive network of care includes 13,880 facilities such as hospitals, clinics, dispensaries, leprosy centres, homes for the elderly and chronically ill, centres for disabled people, orphanages, kindergartens, and marriage counselling centres.

APO Group and SECAM, the governing body of the Roman Catholic Church in Africa, first entered into their partnership in May 2022 with the shared goal of enhancing media and public relations support for the Catholic Church in Africa. Not only did APO Group conceive the volunteer programme but it also assembled a team of elite, well-experienced African communications professionals.

The professionalization of SECAM’s communications capabilities extends beyond standard capacity-building. This initiative includes the development and delivery of a strategic communications framework that aligns with SECAM’s core mission and long-term objectives. The effort also builds upon APO Group’s previous collaborations with the Church, which include the creation and roll-out of a comprehensive communications curriculum and tailored training programme for Catholic institutions across Africa.

The volunteer communications team will focus on key priorities, such as:

• Crafting and executing a long-term communications strategy for SECAM to strengthen the voice of the Roman Catholic Church and increase awareness of its work across Africa.
• Enhancing media relations to amplify the Church’s presence.
• Designing effective visibility tools to connect with diverse stakeholders across Africa and beyond.

Several talented professionals have already joined the SECAM Communications Volunteer Programme, bringing a wealth of expertise and a shared commitment to advancing the Church’s mission across Africa. Among them are Catherine Njoroge (https://apo-opa.co/3HapeKg), Head of Marketing and Strategy, who plays a role in shaping long-term plans to strengthen the Church’s visibility; Nyarai Chapingidza (https://apo-opa.co/4myd1PT), Digital MarComm Manager, who drives efforts to boost SECAM’s online presence; Lucy Kimani (https://apo-opa.co/4mxTKhp), Director of Communications and Advocacy, who steers impactful storytelling and advocacy campaigns; and Eunice Chege (https://apo-opa.co/4dw97mi), Communications Advisor, who contributes her extensive experience in developing and implementing communication strategies. Additionally, professionals joining in the business support functions include Majina Mwasezi (https://apo-opa.co/45pvSq3), Project Coordinator; Pauline Lugalia (https://apo-opa.co/4mAchd2), Executive Assistant to the Head of the Catholic Church in Africa; and Anne Nasumba (https://apo-opa.co/3ZBRqMp), Marketing and Communications Coordinator.

Rose Thuo (https://apo-opa.co/4dDCMu0), who joined the programme as Chief of Marketing and Communications, said: “We are witnessing a remarkable convergence of talent and purpose. Each volunteer brings something unique to the table, and together, we are building a communications foundation that will serve the African Catholic Church for years to come.”

There is an urgent and immediate need for candidates with HR and recruitment, as well as Graphic Design and website management experience to join the Roman Catholic Church in Africa’s volunteer programme. Individuals with this expertise are encouraged to apply and support the Church’s mission by strengthening its operational capacity across the continent. Interested volunteers are encouraged to apply through the official link: https://apo-opa.co/4dTxLxL.

“This pro bono initiative reflects APO Group’s commitment to supporting impactful organisations across Africa. Many high-impact organisations (including NGOs) in Africa face financial barriers to establishing strong communication systems. This should never impede their ability to be seen and heard,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “Through initiatives like this volunteer programme, we strive to bridge that gap—delivering professional support to elevate their messaging and outreach at the highest possible level.”

“Africa is now the future of the Roman Catholic Church,” said Cardinal Fridolin Ambongo, the President of SECAM. “As our communities continue to grow, it becomes ever more important to amplify our voice and share our mission with the world.

“We are grateful to APO Group for their support and expertise in making this vision a reality. Their role in designing and implementing this initiative has been invaluable. APO Group’s dedication to empowering impactful organisations aligns perfectly with our mission, and their contribution will undoubtedly leave a legacy in the Church’s journey toward greater visibility and engagement worldwide.”

As part of its ongoing partnership with the Roman Catholic Church in Africa, APO Group has delivered a comprehensive range of support initiatives, including complimentary pan-African press release distribution and media monitoring, extensive online and in-person media training for over 22 communication professionals across the continent, and the provision of Zoom licences to Episcopal and Regional Episcopal Conferences. APO Group Founder and Chairman has personally led training sessions and held strategic meetings with Church dignitaries in several African countries to assess further areas of support. Furthermore, a volunteer programme launched in 2024 is now active, enhancing operational assistance for the Church throughout Africa.

According to recent data from the Vatican, there are 1.39 billion Catholics worldwide, representing around 18% of the world’s population. Africa’s 236 million Catholics already make up about 20% of the global Catholic population, but they are also the fastest-growing region in the world. By 2050, the World Christian Database estimates that African Catholics will make up 32% of the global Catholic population.

According to the United Nations’ 2022 State of the World’s Volunteerism Report, there are an estimated 862.4 million volunteers globally. Engaging in volunteerism offers individuals a unique opportunity to gain practical, hands-on experience, enhance their professional profiles, and develop valuable skills through impactful service.

This is a joint press release from APO Group and the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM).

Distributed by APO Group on behalf of APO Group.

Media contact:
marie@apo-opa.com

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a Provoke Media Global SABRE Award and multiple Provoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, the Davos Communications Awards 2025 awarded us the Gold Award for Best PR Campaign and the Bronze Award for Special Event.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

About the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM):
The Symposium of Episcopal Conferences of Africa and Madagascar (SECAM) (www.SECAM.org) was born out of the decision of the African Bishops during the Second Vatican Council (1962-1965) to establish a forum in which they could speak with one voice on matters pertaining to the Church in Africa. The establishment of SECAM is therefore the result of the Bishops’ resolve to build a continental structure in order to bring forth the African vision to the whole Church.

Seeing the importance of such an Association for Africa, the Congregation for the Evangelisation of the Peoples invited the Presidents of the Regional Episcopal Conferences for consultations in 1968.

Consequently, the first visit of a Pope to Africa, in modern times, was seen as a very opportune occasion for the launch of the Symposium of Episcopal Conferences of Africa and Madagascar. This was therefore done during the visit of His Holiness Pope Paul VI in Kampala (Uganda) in July, 1969.

Thereafter, it was agreed to establish the Headquarters / Secretariat of SECAM in Accra, Ghana. There are three official languages of SECAM, namely, English, French and Portuguese. SECAM functions through eight regional conferences, each made up of a cluster of national episcopal conferences.

APO Group (https://APO-opa.com) is proud to announce that Rania El Rafie, Vice President of Public Relations and Strategic Communications, has been appointed to the Jury Panel for the 2025/2026 editions of the 50 Most Influential African Women in Sports Awards, an initiative recognising groundbreaking contributions and leadership by women across the African sports ecosystem.

Organised by Africa Sports Ventures Group (ASVG) and the Women Sports Africa Network (WSAN), the 50 Most Influential African Women in Sports Awards honour outstanding female leaders, athletes, executives, and changemakers who are reshaping the African sports landscape. The esteemed Jury Panel features professionals from across the continent and the diaspora, including Albert Kyei Frimpong, President of WBSC Africa and Board Member of the Confederation of African Olympic Sports Associations (CASOL), and Dr. Maha Zaoui, an experienced sports management expert currently serving as General Manager of Rugby Africa.

“I’m honoured to be considered for the Jury Panel of the 50 Most Influential African Women in Sports Awards for 2025 and 2026,” said El Rafie. “This platform plays a vital role in amplifying the voices and achievements of women shaping the future of African sport, and I’m proud to contribute to that mission.”

El Rafie is a seasoned public relations executive with over 22 years of experience across Africa and the Middle East. Based in Cairo, Egypt, she currently serves as Vice President of Public Relations and Strategic Communications at APO Group, where she became the first and youngest person internally promoted to this executive role in January 2024. She has led award-winning campaigns recognised by SABRE Awards, Brands Review Magazine, and World Business Outlook, and was recently awarded a Bronze Stevie® Award in the Most Innovative Woman of the Year 2025 category, and was recognised as one of Africa’s Top 50 Outstanding Women in Communications.

Her experience in sports communication spans the NFL, Basketball Africa League, International Olympic Committee (IOC), and FIFA. She has also driven pan-African communications strategy for major brands such as Canon, Nestlé, TikTok, and Afreximbank. With a degree in Business Administration from the American University in Dubai, Rania brings strategic insight, media expertise, and a passion for sports and empowerment to the jury’s mission.

The announcement coincides with the official launch of the Awards’ new digital platform – (https://apo-opa.co/3SxXj9A) – a hub dedicated to honouring and celebrating the achievements of African women in sports. The site will serve as the central point for information, nominations, and public engagement in the lead-up to the 2025 Awards ceremony, scheduled to take place on 31 July 2025 in Nairobi, Kenya. All nominations will be reviewed by an independent Selection Committee.

This joint initiative marks a landmark moment for African women in sports, aiming to increase visibility, recognition, and opportunities across administration, business, media, technology, and athletics.

Distributed by APO Group on behalf of APO Group.

About APO Group: 
Founded in 2007, APO Group (https://APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.   

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards. 

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.  

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is pleased to announce that its Founder and Chairman, Nicolas Pompigne-Mognard, will attend the 2025 AIPS (International Sports Press Association) Congress and Sports Media Awards, set to take place from 13 to 17 May in Morocco.  

The AIPS Congress is a gathering of esteemed sports journalists and industry leaders from around the world, providing a platform for meaningful discussions on the future of sports journalism. The event will return to Morocco for the second time in 2025, with Marrakech having been the host venue in 2005. Nearly 300 attendees are expected, including leading sports journalists and media stakeholders. They will explore emerging trends such as event coverage, ethical reporting, and the growing role of technology in sports journalism.  

APO Group has established itself as a key player in Africa’s sports media industry, reflecting an ongoing commitment to showcasing African sporting excellence. Pompigne-Mognard has led several high-profile efforts to amplify African sporting narratives globally, and his presence at the 2025 AIPS Congress underscores his continued dedication to elevating sports journalism and promoting the potential of African sport on the world stage. 

Expanding on APO Group’s commitment to sports journalism, Pompigne-Mognard said, “I am delighted to once again be part of such a significant gathering of sports media professionals. Sport is a powerful driver of unity and economic growth. At APO Group, we are passionate about the potential that it holds for positioning Africa as an attractive investment destination. AIPS provides an important platform to share ideas and strengthen professional standards, and I look forward to engaging in conversations that shape the industry’s future.” 

Building on these sentiments and further underscoring its dedication to advancing the sector, APO Group partners with major sports organisations across Africa. This includes serving as the pan-African public relations agency for the NBA and the Basketball Africa League and as a strategic partner of the Olympic Movement in Africa (ANOCA). APO Group was also the PR agency of FIFA in Africa for three consecutive years and has supported iconic sporting-related organisations and initiatives like Olympique de Marseille’s OM Africa programme, NTT Pro Cycling, the Lux Afrique Polo Day, and the Beast Foundation. 

Named among the 100 Most Influential Africans by New African magazine in both 2023 and 2024, Nicolas Pompigne-Mognard is widely recognised for his strategic understanding of Africa’s media landscape. He is trusted by global and regional organisations for his expertise, authenticity, and passion for African storytelling. He also serves as a Special Advisor to the President of Rugby Africa and is a member of the Advisory Board of the World Football Summit. 

Through its presence at the 2025 AIPS Congress and Sports Media Awards, APO Group looks forward to positively influencing sports journalism on the African continent. 

Distributed by APO Group on behalf of APO Group.

APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, today announced a content agreement with Africa’s leading TV and digital media company (www.Africa24TV.com). The partnership means that all text, images, video and audio content distributed by APO Group will be published on AFRICA24’s website in English and French.

Watch the video: https://apo-opa.co/42w8uFD

Launched in 2009 by its founder Constant Nemale, a reference in the media and communications industry, the AFRICA24 Group is the world leader in news and television on Africa, with a global daily audience of more than 80 million households on the continent and in the global African diaspora. 

The AFRICA24 Group is the only media conglomerate focused on Africa, with 4 high-audience television&digital channels available on leading operators:

– AFRICA24 TV: (French), world leader in Francophone African news

– AFRICA24 English: the reference for news in English

– AFRICA24 Sport: leader in African sports news and competitions

– AFRICA24 infinity: leader in creative industries, culture, music and art

The AFRICA24 Group is regularly ranked in the Top 5 of television channels most watched by African policy makers, business executives and leaders – providing leadership alongside channels such as CNN, BBC World News and Al Jazeera.

Available worldwide on all the major operators: Canal+, Orange, SFR, Bouygues, Bell, etc. AFRICA24 has been the most watched French-speaking African channel for over 15 years without interruption.

The AFRICA24 Group has innovated on the digital front with the launch of the myafrica24 application, the first and only HD streaming platform on Africa available on all digital media (smartphone, tablet, computer, SmartTV).

A leader in digital, the AFRICA24 Group has a substantial online audience with 1 million subscribers on Facebook, 1 million subscribers on X (Twitter), and 802,000 on YouTube. The AFRICA24 Group has the largest online catalogue on Africa with its replay offer accessible on the www.Africa24TV.com website, which has become a key vector, accounting for hundreds of thousands of monthly visitors.

For several years now, Africa’s leading institutions have chosen the AFRICA24 Group as their partner of reference:

• African Union: In 2019, the continent’s leading institution signs an MOU that will make AFRICA24 Group the one and only official media partner of the prestigious African Union. The two organisations have joined forces to produce and broadcast content aimed at promoting Africa’s image and its development narrative. The AFRICA24 group launched in 2022, with huge success the weekly magazine ‘African Union Journal’ the first and only exclusive weekly television programme providing news, features, interviews and analysis and on the activities of the African Union organisation and its member states.

• AfCFTA: In 2024, the AFRICA24 Group was chosen by AfCFTA, the African Union body responsible for promoting the Free Trade Area, to promote African economic integration through high-impact initiatives. The AFRICA24 Group thus becomes the one and only flagship media chosen to promote a single common market of 1.5 million inhabitants and Africa’s economic prosperity.

The AFRICA24 Group is also the official media partner of many leading institutions and companies such as Afreximbank, UBA, the African Development Bank (AfDB), the United Nations for Africa (UNECA), the World Bank, the Annual Meetings of the International Monetary Fund (IMF), the Organisation mondiale de la Francophonie (OIF), the Attijariwafa Bank Group, the OCP Group, etc.

The partnership with APO Group gives AFRICA24 Group access to authoritative content from all over Africa, from more than 300 multinational companies operating in Africa, as well as major international institutions, sports organisations and African governments, which will be published on www.Africa24TV.com.

APO Group is thus completing a cycle of partnerships with leading African and international media that enable it to constantly improve the reach of its press release distribution service.

These partnerships are mutually beneficial. Through a significant increase in the impact and visibility of content for APO Group’s clients, but also through access for media such as those of AFRICA24 Group to a qualitative flow of information from the largest organisations operating in Africa.

Content distributed by APO Group is automatically published on more than 320 African news sites and on international platforms such as Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis and Factiva.

AFRICA24 Group and APO Group share a common vision of Africa.

APO Group worked closely with the African Union, providing pro bono support to the African Union Commission through a full range of strategic communications services for the duration of the Dubai World Expo.

“APO Group is the undisputed leader in high-quality news and certified content from organisations operating in Africa,’ said Constant Nemale, founder and chairman of AFRICA24 Group. ‘We are delighted to be able to strengthen our online presence by publishing some of the most important and relevant information about Africa.”

“APO Group is always committed to offering its customers direct access to the heart of Africa and beyond,’ said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), founder and chairman of APO Group. ‘The AFRICA24 Group has the most dominant African television channels in their segment. The AFRICA24 Group enjoys the confidence of Africa’s political decision-makers and business leaders, as well as Africa’s international partners. We share the same vision of changing the narrative about Africa and bringing positive African news to new audiences around the world.”

This is a joint press release by APO Group and AFRICA24 media group.

Distributed by APO Group on behalf of APO Group.

Media contact:
APO Group
marie@apo-opa.com

AFRICA24
infos@africa24tv.com

Follow on:
Facebook: https://apo-opa.co/4lGn4BU
Twitter: https://apo-opa.co/44cDpIh
YouTube: https://apo-opa.co/3GuCQzR

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading pan-African communications consultancy and press release distribution service. We assist private and public organizations in sharpening their reputation and increasing their brand equity in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build bespoke strategies that enable organisations to produce a real, measurable impact in Africa and beyond. The trust and recognition granted to APO Group by global and multinational companies, governments, and NGOs inspires us to continuously enhance our value proposition within Africa to better cater to our clients’ needs. Among our prestigious clients: Facebook, Dangote Group, Nestle, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization, Islamic Development Bank, Liquid Telecom, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong

For further information, please visit our website: https://www.APO-opa.com

About AFRICA24:
AFRICA24 is the first African-owned global news channel and was launched in 2009. The network is devoted to news about Africa, and broadcasts 24-hours-a-day, 7-days-a-week to audiences in Africa, North America, the Middle East and Europe.

AFRICA24 embodies the leading continental media which endows Africa its own tribune in the international media scene. Since its launch in 2009, AFRICA24 has been the reference for African news. AFRICA24 is the reference media partner of the Continent’s institutions and major events such United Nations, African Union, US Africa Business Summit… AFRICA24 is the reference media for all leaders across the world to address Africa related topics.

AFRICA24 group will launched new channel, full HD, 24/24,  starting in 2022 : AFRICA24 English, AFRICA24 infinity (Music, fashion, Culture…) and AFRICA24 Sport.

Headquarters: Dubaï, UAE | Offices in Morocco, Senegal, Ivory Coast and Cameroon.

Find out more by visiting www.Africa24TV.com.

APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and leading press release distribution service, is pleased to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been appointed to the newly formed Advisory Board of the Critical Minerals Africa Group (CMAG).

With its mission being to position Africa as a leader in critical minerals, CMAG (www.CMAGAfrica.com) is dedicated to advancing responsible sourcing and sustainable development of Africa’s critical mineral resources, while ensuring that local economies benefit from the continent’s mineral wealth. With approximately 40% of the world’s essential minerals reserves estimated to be held in Sub-Saharan Africa alone, the region plays a key role in the global energy transition and advanced technologies.

Pompigne-Mognard’s appointment to the Advisory Board follows the announcement of a strategic partnership between APO Group and CMAG aimed at raising the global prominence of Africa’s critical minerals sector. The partnership leverages APO Group’s public relations and strategic communications expertise and CMAG’s industry leadership. Complementing this, Pompigne-Mognard’s ability to connect clients with key stakeholders from governments, private companies, and organisations of all sizes will be invaluable in showcasing Africa’s role in the global essential resources supply chain and elevating the profile of Africa’s critical minerals sector.

Nicolas Pompigne-Mognard brings a wealth of experience and expertise to the CMAG Advisory Board. His vast network across industries, governments, and institutions, his deep understanding of Africa’s media and technology landscapes, and his extensive business experience will equip him to work alongside fellow Advisory Board members to shape positive perceptions of Africa’s critical minerals sector amongst global stakeholders and audiences.

A Franco-Gabonese entrepreneur named among the 100 Most Influential Africans in 2023 and 2024, Nicolas Pompigne-Mognard serves on multiple high-profile advisory boards and international committees. These include the Senior Advisory Board of the Canada-Africa Chamber of Business and the Leadership Council of the Africa Tech Festival, as well as the Advisory Boards of the African Energy Chamber, World Football Summit, Africa Hotel Investment Forum (AHIF), Bloomberg New Economy Gateway Africa, Sports Africa Investment Summit, EurAfrican Forum, and All Africa Music Awards (AFRIMA). He is also a strategic advisor to the Chief Executive Officer of the Royal African Society of the United Kingdom, a strategic advisor to the EU-Africa Chamber of Commerce, and a special advisor to the President of Rugby Africa, the governing body of rugby in Africa.

Nicolas’ wholly-owned company, APO Group, is the premier award-winning Pan-African communications consultancy and press release distribution service. It serves more than 300 clients, including global giants such as Canon, Nestlé, Western Union, UNDP, Network International, the African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies.

“Being appointed to the Critical Minerals Africa Group Advisory Board is an immense honour. CMAG is vital in safeguarding Africa’s critical minerals for future generations. In my advisory role, I look forward to supporting all initiatives as CMAG showcases Africa’s critical minerals potential in a responsible and sustainable manner,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.

Other members of the Advisory Board include Natznet Tesfay, Executive Director, Head of Insights and Analytics, S&P Global, and Richard Morgan, Former Head of Government Relations, Anglo-American PLC.

Distributed by APO Group on behalf of APO Group.

Media contact:
marie@apo-opa.com

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.  

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and press release distribution service, is pleased to announce the integration of Telegram, the popular mobile instant messaging service, into its press release distribution channels. This exciting new development, which sees the company’s press releases available on the mobile app, further cements APO Group’s position as Africa’s premier digital PR and communications firm, with unmatched reach and engagement in the online space.

With an annual dissemination rate of over 10,000 press releases to more than 250 news websites and 450,000 journalists and bloggers across the continent and globally, APO Group is committed to ensuring that Africa’s stories are shared even more widely and in a manner that is convenient to the continent’s growing mobile population of journalists and news consumers.

Telegram gives these users direct access to the press releases published on APO Group’s www.Africa-Newsroom.com platform, enabling them to instantly share relevant real-time updates and exclusive content with their target audiences. Like the web platform, Telegram subscribers can choose their preferred language channel – English, Arabic, French, or Portuguese – providing bespoke, tailored access to APO Group’s press releases in mobile format.

With close to 53 million downloads (https://apo-opa.co/3FWfLWh) in Europe, the Middle East, and Africa in 2024, Telegram has rapidly gained traction amongst the region’s users, fundamentally transforming how news is consumed. Incorporating Telegram into its already comprehensive press release distribution channels supports APO Group’s vision of delivering state-of-the-art communications solutions for Africa and the world.

“At APO Group, we’re not only committed to sharing positive and compelling narratives about the African continent; we also want to make it as easy as possible for journalists to republish our content, enhancing exposure for our clients through a channel that is widely accessible and easy to use, with an unlimited audience size. Tailored functionality ensures that information is relevant, topical, and presented in a user-friendly manner,” explained APO Group CEO Bas Wijne.

“Innovation and digitalisation are key focus areas for us at APO Group when it comes to enhancing our press release distribution services. Telegram presents us with a unique opportunity to further enrich our advanced distribution service, offering journalists a wider range of options to access and share Africa’s stories. This aligns with how the market is evolving, how users are evolving, and how the mobile market is growing.”

In addition to its comprehensive online Africa Newsroom press release distribution platform and the newly launched Telegram mobile news-sharing channel, APO Group is working to provide additional innovative mobile solutions to its clients and the African media in the near future, broadening distribution options even further.

Subscribe to APO Group’s Africa Newsroom Telegram channels using the following links:

English: https://t.me/Africa_Newsroom

French: https://t.me/Africa_Newsroom_FR

Arabic: https://t.me/Africa_Newsroom_AR

Portuguese: https://t.me/Africa_Newsroom_PT

Distributed by APO Group on behalf of APO Group.

Media contact: 
marie@apo-opa.com

About APO Group:

Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm and the Leading Pan-African Communications Consultancy in Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

APO Group (www.APO-opa.com), the award-winning Pan-African communications consultancy and leading press release distribution service, is proud to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been appointed as a member of the Africa Tech Festival Leadership Council.

The Africa Tech Festival (www.AfricaTechFestival.com) is the continent’s largest and most influential tech and digital connectivity conference, featuring flagship events such as AfricaCom, AfricaTech, AfricaIgnite, and the AI Summit Cape Town. The festival celebrates Africa’s vibrant tech community, attracting hundreds of exhibitors, over 450 speakers, and more than 15,000 delegates annually.

The Leadership Council of the Africa Tech Festival is a prestigious assembly of senior leaders from across the continent, tasked with shaping the future of this premier technology event. This select group provides strategic guidance, shares industry insights, and supports the development of the festival to ensure it remains a cornerstone of Africa’s rapidly evolving tech ecosystem.

In his role on the Leadership Council, Nicolas Pompigne-Mognard will validate and provide feedback on the direction, themes, and features of the Africa Tech Festival, while participating in discussions to address key challenges facing the African tech industry. He will shape the event’s content, experiences, and strategic direction to ensure it meets the needs of stakeholders across the continent, as well as influence the format and structure of the festival to maximize its impact and relevance. Additionally, he will engage in analyst-led discussions and working groups tackling critical industry challenges and network with major stakeholders in African tech to foster collaboration and innovation.

Nicolas Pompigne-Mognard brings a wealth of experience and expertise to the Africa Tech Festival Leadership Council. His vast network across industries, governments, and institutions, combined with his deep understanding of Africa’s media and technology landscapes and extensive business experience, will play a pivotal role in ensuring the event continues to drive innovation, collaboration, and growth across the continent.

Nicolas Pompigne-Mognard, a Franco-Gabonese entrepreneur named among the 100 Most Influential Africans of 2023 and 2024, serves on multiple high-profile advisory boards and international committees. These include the Senior Advisory Board of the Canada-Africa Chamber of Business, as well as the Advisory Boards of the African Energy Chamber, World Football Summit, Africa Hotel Investment Forum (AHIF), Bloomberg New Economy Gateway Africa, Sports Africa Investment Summit, EurAfrican Forum, and All Africa Music Awards (AFRIMA). He is also a strategic advisor to the Chief Executive Officer of the Royal African Society of the United Kingdom, a strategic advisor to the EU-Africa Chamber of Commerce, and a special advisor to the President of Rugby Africa, the governing body of rugby in Africa.

Nicolas’ wholly-owned company, APO Group, is the premier award-winning Pan-African communications consultancy and press release distribution service, providing services to 300+ clients, including Nestlé, Coca Cola, TikTok, DHL, Marriott Group, Ecobank, Canon, Microsoft, Jack Ma Foundation, African Development Bank, Afreximbank, Africa Finance Corporation, Islamic Development Bank, Liquid Intelligent Technology, Radisson, Boeing, MultiChoice, and many more.

“I am honored to join the Africa Tech Festival Leadership Council and contribute to shaping the future of this iconic event. Africa’s tech ecosystem is brimming with potential, and the festival plays a critical role in unlocking opportunities for growth and innovation. This new engagement also aligns with my commitment to participating in changing the narrative about Africa, showcasing the continent as a hub of creativity, resilience, and technological advancement,” said APO Group’s Founder and Chairman, Nicolas Pompigne-Mognard.

Other members of the Leadership Council include Ravi Bhat, Chief Technology and Solutions Officer of Microsoft Africa, Charles Murito, Regional Director, Government Affairs&Public Affairs, Sub Saharan Africa of Google, Brelotte Ba, Deputy CEO of Orange Middle East and Africa of Orange, and Nomsa Chabeli, Group Chief Executive Officer of the South African Broadcasting Corporation (SABC).

For more information about the Africa Tech Festival Leadership Council, please visit: https://apo-opa.co/3RblJF2  

For more information about the Africa Tech Festival, please visit: www.AfricaTechFestival.com   

Distributed by APO Group on behalf of APO Group.

Media contact:
marie@apo-opa.com

About APO Group:  
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.  

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm and the Leading Pan-African Communications Consultancy in Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences. 

For more information, please visit our website: www.APO-opa.com.

APO Group (www.APO-opa.com), the leading pan-African media relations and communications consultancy, is pleased to announce the promotion of Papa Chimere Diop to Director of Strategic Growth&Market Development at Group level. This appointment, effective from 1 March 2025, highlights APO Group’s commitment to strengthening its commercial leadership and driving expansion across Africa. 

Chimere, who previously served as Senior Sales Director and later Senior Growth Director, has been instrumental in shaping APO Group’s business development strategies. His transition into this role reflects the company’s dedication to empowering its top talent while reinforcing its leadership in the African communications industry. 

Bas Wijne, CEO of APO Group, said, “As a key driver of APO Group’s commercial success, Chimere has consistently secured high-impact opportunities and built strong client relationships across the continent. His promotion to a Group-level role is a natural progression in our strategy to deepen partnerships, enhance market intelligence, and accelerate sustainable growth in key regions. His leadership will be vital as we continue to expand our footprint across Africa.” 

In his new role, Chimere will focus on identifying strategic opportunities, strengthening client engagement with senior decision-makers, and driving sustainable revenue growth. He will also lead initiatives to expand APO Group’s presence in high-growth industries and regions, deepen relationships with senior executives to unlock new opportunities, and utilise market intelligence to reinforce the company’s leadership in Francophone and Lusophone Africa. Additionally, he will represent APO Group at major industry events, enhancing the company’s thought leadership and brand visibility across the African communications landscape. 

“I am honoured to take on this expanded role at APO Group, building on the momentum we have created over the years,” said Chimere. “Our team is a reflection of Africa itself—rich in cultural and geographic diversity, with deep expertise and an extensive understanding of the continent’s media and business landscape. As we continue to be the trusted communications partner for leading organisations across Africa, we also welcome fresh perspectives and creative contributions that can help drive meaningful growth and reinforce our presence in all African markets.” 

With this strategic appointment, APO Group continues to solidify its leadership in the African communications industry. Clients, partners, and industry stakeholders are encouraged to engage with APO Group to explore new collaboration opportunities. 

Distributed by APO Group on behalf of APO Group.

About APO Group:  
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences. 

The Scottish Africa Business Association (SABA) (www.AfricaScot.com), a membership organisation seeking to facilitate commercial success by connecting Scotland and Africa, and APO Group (www.APO-opa.com), the award-winning pan-African communications consultancy and press release distribution service, are pleased to announce a partnership in terms of which APO Group will provide strategic communications support to SABA in its activities aimed at fostering business relations and facilitating trade between Scotland and the African continent.  

Strategic partnerships between Africa and Scotland are opening new markets in several sectors. The latter’s expertise in renewable energy has seen Scottish businesses active (https://apo-opa.co/4iFLhG6) in 72 countries, including African nations such as Burundi, Cabo Verde, and Mozambique. Collaborations between Scottish universities and African institutions (https://apo-opa.co/4kHgnyU) focus on research, capacity building and knowledge exchange, and there is growing interest in technological collaborations, particularly in areas such as fintech, health tech and agritech. 

Turning Scotland-Africa Connections into Commercial Success 

SABA was established in response to a need by both African and Scottish stakeholders for streamlined, secure engagement with potential trade and investment partners on the continent. It aims to help deliver tangible commercial outputs that benefit African countries and Scottish companies and institutions by making executing opportunities easier for both sides. With an in-depth understanding of African sectoral needs in the energy, agriculture, education, healthcare, fintech, and other industries, and insight into Scotland’s strengths and capabilities in these sectors, SABA works closely with members, African governments, and its partners and local network to help identify, research, and define specific opportunities and potential funding options.  

“At SABA, we are committed to building meaningful connections that drive commercial success for Scotland and Africa. Our partnership with APO Group is a key step in amplifying our aims, ensuring that the opportunities we create reach the right audiences and have a lasting impact. With APO Group’s deep expertise in strategic communications across the continent, we can better support our members and businesses in Scotland, showcase Scotland’s strengths in key sectors, and increase trade and investment that benefits businesses on both sides. Together, we are strengthening Scotland-Africa partnerships and unlocking new opportunities for collaboration and growth,” said SABA Chief Executive Officer, Frazer Lang. 

A Commitment to Advancing Excellence in Africa 

With a long-standing and accomplished track record of supporting global clients on the African continent, APO Group’s multilingual, multicultural team has extensive experience and expertise in navigating Africa’s complex media and business landscape. The collaboration with SABA aligns with the company’s vision of championing Africa’s narratives, amplifying Africa’s voices, and bridging Africa and the world.  

Emphasising the two organisations’ mutual goal of promoting tangible business opportunities on the African continent, APO Group Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com) said, “APO Group’s unrivalled network and ecosystem, strong media relationships, and strategic partnerships open doors to diverse markets across Africa. With a shared commitment to showcasing the continent’s innovation and opportunities for economic growth, and telling the many positive stories that exist, our 360-degree consultancy approach brings the best of APO Group to SABA. We look forward to working with SABA to increase Africa’s visibility in the global business landscape while strengthening Scotland’s position as a key player in African economic development.” 

In addition to initiatives like the recently launched SABA Briefings (https://apo-opa.co/3FjOGMA), aimed at equipping Scottish businesses with the tools, information, and support to successfully enter and thrive in African markets, SABA offers a diverse range of Africa-focused events (https://apo-opa.co/3XEGwo8) and trade missions to increase trade, collaboration, and business opportunities between Scotland and African markets. APO Group will work with SABA to maximise these opportunities. 

“At SABA, our mission is to make doing business in Africa easier and more effective for Scottish companies.  This partnership with APO Group will strengthen our ability to support our members as they navigate the opportunities across the continent.  By enhancing our reach and engagement through APO Group, we can better connect Scottish and African businesses in these key markets,” added Seona Shand, Chief Operating Officer at SABA. 

Distributed by APO Group on behalf of APO Group.

Media Contact: 
marie@apo-opa.com    

About the Scottish Africa Business Association (SABA): 
SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland’s world class expertise and Africa’s priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa. 

As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services. 

About APO Group:  
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.  

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm and the Leading Pan-African Communications Consultancy in Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences. 

For more information, please visit our website: www.APO-opa.com.