Success Story
The Objective
The objective of this campaign was to achieve widespread coverage of the BAL Tournaments across all 54 African countries and beyond, but to also increase brand awareness and visibility around the BAL.
Following a successful first season in May 2021, the Basketball Africa League (BAL) topped off its season 2 in Dakar, Senegal on March 5th, 2022, in a 3-month tournament that included stops in Cairo, Egypt and Kigali, Rwanda.
The Strategy
The Basketball Africa League (BAL) Season 2 featured 12 teams divided into Sahara and Nile conferences, culminating in the 2022 championship held in Kigali, showcasing the league's potential to promote basketball across Africa and the NBA's global brand, despite COVID-19 challenges, after delays from its original 2020 launch.
The Service
Services provided by APO Group included media attendance and media coverage.
APO ensured sports journalists across Senegal, Egypt, and Rwanda were informed of BAL Season 2's schedule, coordinating media attendance and guiding them through the NBA's registration process, including vaccination requirements. In Dakar and Cairo, APO facilitated journalists' applications and communication, overcoming obstacles promptly.
They also organised daily press conferences, facilitated interviews with key players and coaches, and kept media informed of side events such as round-table talks and partnership signings, ensuring comprehensive coverage across Senegal, Egypt, and Rwanda.
The Results
3
Successful Media Events
9
Press Releases Distributed Across Africa
94
Interviews Secured
+29M
Reached Through Social Media
+43M
Total PR Value Achieved
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HPV MEDIA ROUNDTABLE
Date: Thursday, 24 April 2025
Time: 11:30 am – 13:30 pm (SAST)
Participation:
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Hello,
Thank you for registering for the Unstoppable Africa 2025 Online Press Briefing. Please find the details below:
Event: Unstoppable Africa 2025 – Online Press Briefing
Date: Wednesday, 10th September 2025
Time: 3.00 P.M (CAT)
See here what time it will be in your country: World Clock
Login link: https://apo-opa.zoom.us/j/88231303539
Speaker: Sanda Ojiambo, Assistant Secretary-General & CEO, United Nations Global Compact
This briefing will provide media with key insights on what to expect at Unstoppable Africa 2025 (21–22 September, Marriott Marquis Hotel, New York), hosted by UN Secretary-General António Guterres and H.E. Mahmoud Ali Youssouf, Chairperson of the African Union. Themed “The BIG Push: Africa Shapes the Markets,” the event will bring together African and global Heads of State, business leaders, and top investors to accelerate the continent’s economic transformation and position Africa as a driving force in shaping the markets of tomorrow.
We look forward to your participation.
For any media queries, please contact:
ekene.nwakonobi@apo-opa.com or rosemary.otalor@apo-opa.com
Best regards,
Unstoppable Africa 2025 Media Team
Bonjour,
Merci de vous être inscrit au Point de Presse en Ligne Unstoppable Africa 2025. Veuillez trouver les détails ci-dessous :
Événement : « Unstoppable Africa 2025 » – Point de Presse en Ligne
Date : Mercredi 10 septembre 2025
Heure : 15h00 (CAT)
Voir l’heure dans votre pays ici : Horloge Mondiale
Lien de connexion : https://apo-opa.zoom.us/j/88231303539#success
Intervenant : Sanda Ojiambo, Sous-Secrétaire Générale et PDG du Pacte Mondial des Nations Unies
Ce point de presse fournira aux médias des informations clés sur le programme d’« Unstoppable Africa 2025 » (21-22 septembre, à l’hôtel Marriott Marquis, New York), organisé par le Secrétaire général des Nations Unies, António Guterres, et H.E. Mahmoud Ali Youssouf, Président de l’Union Africaine. Sous le thème “The BIG Push: Africa Shapes the Markets,”, l’événement réunira des chefs d’État africains et internationaux, des chefs d’entreprise et des investisseurs de premier plan afin d’accélérer la transformation économique du continent et de positionner l’Afrique comme un moteur pour façonner les marchés de demain.
Nous nous réjouissons de votre participation.
Pour toute question relative aux médias, veuillez contacter :
ekene.nwakonobi@apo-opa.comor rosemary.otalor@apo-opa.com
Bien cordialement,
Équipe Médias, Unstoppable Africa 2025
Thank you for registering for Unstoppable Africa 2025. Your application has been received and is under review. You will receive a confirmation email once your accreditation is approved. For any urgent questions, please contact the GABI Communications Team at [gabi@apo-opa.com].
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Please note our Distribution Team’s operating hours:
• Weekdays: Monday – Friday, 5am GMT – 8pm GMT
• Weekends: Saturday – Sunday, 8am GMT – 5pm GMT
Distribution requests and enquiries received outside these hours will be acknowledged, reviewed, and distributed the next working day. The cut-off time for same-day distribution (without translations) is 6pm GMT on weekdays and 3pm GMT on weekends.
Best regards
PRD Client Services
PRDclientservices@apo-opa.com
Tel: +33 23 094 98 36
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Name of event: Mining in Motion Summit 2025
Date: Wednesday, 23rd April 2025
Time: 11.00 A.M (CAT)
See here what time it will be in your country: World Clock
Login link – https://apo-opa.zoom.us/j/89163089034
#IAMSAHEL Campaign
Virtual Press Conference
Date: Thursday, 21 February 2025
Time: 9:00 am – 10:00 pm (NYC) || 1:00 – 2:00 PM (DAKAR) || 4:00 – 5:00 PM (ADDIS ABABA)
Participation: https://apo-opa.zoom.us/j/86770316435
HPV MEDIA ROUNDTABLE
Date: Thursday, 24 April 2025
Time: 11:30 am – 13:30 pm (SAST)
Participation:
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Thank you for completing our press release distribution service enquiry form. We have received your request and one of our team members will be in touch shortly to assist you.
Please note our Distribution Team’s operating hours:
• Weekdays: Monday – Friday, 5am GMT – 8pm GMT
• Weekends: Saturday – Sunday, 8am GMT – 5pm GMT
Distribution requests and enquiries received outside these hours will be acknowledged, reviewed, and distributed the next working day. The cut-off time for same-day distribution (without translations) is 6pm GMT on weekdays and 3pm GMT on weekends.
Best regards
PRD Client Services
PRDclientservices@apo-opa.com
Tel: +33 23 094 98 36
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