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Success Story
The Objective
Demonstrate Canon's technology leadership (inclusive design) and the power of imagery to transform our world.
The campaign aimed to:
The Strategy
A concerted, customised, and strategic engagement approach.
APO Group leveraged its extensive expertise, local knowledge, network, and data-driven insights to create a targeted, impactful plan (strategic and operational) in line with the campaign objectives.
The thorough research, strategic media select ion and outreach, and influencer engagement resulted in significant media visibility, heightened awareness and positive sentiment, ultimately contributing to the campaign’s long-term success in shaping perceptions and providing a deeper understanding of its core narrative.
The Service
On-ground media attendance; press release distribution; and content services.
Break down per country:
| Country | Media Attendance |
|---|---|
| Pan-Africa | 3 |
| Kenya | 25 |
| Egypt | 2 |
| Rwanda | 1 |
| South Africa | 2 |
| Ivory Coast | 1 |
| Ghana | 1 |
| Nigeria | 1 |
The Results
$30M+
PR Value
$8M+
Press Release Distribution
1242
Website Pick-Ups
52
Journalists Attended
32
On-Ground Interviews
48
Quality Coverage Clippings
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Distribution requests and enquiries received outside these hours will be acknowledged, reviewed, and distributed the next working day. The cut-off time for same-day distribution (without translations) is 6pm GMT on weekdays and 3pm GMT on weekends.
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PRD Client Services
PRDclientservices@apo-opa.com
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