FIFA - APO Group

Success Story

FIFA

The Objective

Distribute and create content for two FIFA events in the DRC and Senegal.

Alongside the FIFA production team from Zurich as well as the FIFA team, APO Group led a team on- ground of producers video crews, field reporters and executives, to cover the two events in Kinshasha, the capital city of the Democratic Republic of Congo and Senegal.

The Strategy

The implemented strategy included text, photos' and videos.

Editorial content was crafted to furnish media outlets with timely updates and game results from Kinshasa. African journalists within our network received and accurately published this content alongside accompanying photos.

The narrative of the African Schools Champions Cup coverage was thus shaped by a blend of FIFA-generated material and updates from APO Group directly from the site.

Strategy Highlights included:

Comprehensive video coverage of the tournament.
APO Group's documentation of the 2-day competition.
Contribution to the production of the FIFA Football Show, Living Football, broadcast live from the stadium.

Strategy Initiatives included:

A production crew mobilized from Nairobi/Accra for Kinshasha, as well as Dakar for all FIFA productions.
APO Group Provided remote support and had senior account managers on site for content creation.
APO Group content distribution considered the Schools Tournament X trends.
Content distribution includes text, photograph's, and videos to some of Africa's biggest television shows.
Post the event, APO Group provided feedback and recommendations.

The Service

News coverage and interviews.

APO Group acquired a wide reach across Africa with its partnership with the Africa Union of Broadcasters. APO Group distributed content of VNRs and B-Rolls, making content available to the various African Broadcasters. Circulating content and news to all the African media outlets. Interviews with FIFA Legends, coaches, players and senior FIFA officials.

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E: info@apo-opa.com

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Distribution requests and enquiries received outside these hours will be acknowledged, reviewed, and distributed the next working day. The cut-off time for same-day distribution (without translations) is 6pm GMT on weekdays and 3pm GMT on weekends.

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