Success Story
The Objective
Position GITEX Africa as a pan-African networking and trend-setting event of the year in the technology industry. Engaged in March 2024 as one of the PR agencies responsible for crafting a specialised media relations campaign for GITEX Africa’s second edition, APO Group undertook the task of enhancing the conference's visibility across Africa, with a focus on 10+ targeted countries.
The cornerstone of the activities implemented was hosting a press trip in Morocco during the event and drafting 24 country-specific press releases.
The Strategy
A holistic, tailor-made, qualitative media outreach approach.
On this project, APO Group mobilised its high-level, large-scale analysis capacities to create an impactful plan, strengthen awareness and position GITEX Africa 2024 as a pan-African event. More particularly, it was our careful preparation for the event, on both the technical and strategic levels, that ensured exceptional results in terms of visibility and quality of coverage.
The Service
Strategic consulting, landscape mapping, content creation, press release distribution, press trip management, meet-and-greets, and interview facilitation.
The Results
5
GITEX Africa Press Releases Distributed
20
African Media Outlets Hosted at the Event
127
Interviews Conducted On-Ground
$109M
Total PR Value from GITEX Press Releases
125 Exhibitor press releases distributed, with a total US$1.2 Billion PR Value.
6 in Country press releases and thought leaderships were distributed pre-event for a total PR value of US$39 Million.
79 Media Coverage secured through on-ground interviews across print, broadcast and online media outlets.
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Name of event: Mining in Motion Summit 2025
Date: Wednesday, 23rd April 2025
Time: 11.00 A.M (CAT)
See here what time it will be in your country: World Clock
Login link – https://apo-opa.zoom.us/j/89163089034
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Thank you for completing our press release distribution service enquiry form. We have received your request and one of our team members will be in touch shortly to assist you.
Please note our Distribution Team’s operating hours:
• Weekdays: Monday – Friday, 5am GMT – 8pm GMT
• Weekends: Saturday – Sunday, 8am GMT – 5pm GMT
Distribution requests and enquiries received outside these hours will be acknowledged, reviewed, and distributed the next working day. The cut-off time for same-day distribution (without translations) is 6pm GMT on weekdays and 3pm GMT on weekends.
Best regards
PRD Client Services
PRDclientservices@apo-opa.com
Tel: +33 23 094 98 36
Hello,
Thank you for registering for the Unstoppable Africa 2025 Online Press Briefing. Please find the details below:
Event: Unstoppable Africa 2025 – Online Press Briefing
Date: Wednesday, 10th September 2025
Time: 3.00 P.M (CAT)See here what time it will be in your country: World Clock
Login link: https://apo-opa.zoom.us/j/88231303539
Speaker: Sanda Ojiambo, Assistant Secretary-General & CEO, United Nations Global Compact
This briefing will provide media with key insights on what to expect at Unstoppable Africa 2025 (21–22 September, Marriott Marquis Hotel, New York), hosted by UN Secretary-General António Guterres and H.E. Mahmoud Ali Youssouf, Chairperson of the African Union. Themed “The BIG Push: Africa Shapes the Markets,” the event will bring together African and global Heads of State, business leaders, and top investors to accelerate the continent’s economic transformation and position Africa as a driving force in shaping the markets of tomorrow.
We look forward to your participation.
For any media queries, please contact:
ekene.nwakonobi@apo-opa.com or rosemary.otalor@apo-opa.com
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Unstoppable Africa 2025 Media Team
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For any urgent questions, please contact the GABI Communications Team at [gabi@apo-opa.com].
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Bonjour,
Merci de vous être inscrit au Point de Presse en Ligne Unstoppable Africa 2025. Veuillez trouver les détails ci-dessous :
Événement : « Unstoppable Africa 2025 » – Point de Presse en Ligne
Date : Mercredi 10 septembre 2025
Heure : 15h00 (CAT)
Voir l’heure dans votre pays ici : Horloge Mondiale
Lien de connexion : https://apo-opa.zoom.us/j/88231303539#success
Intervenant : Sanda Ojiambo, Sous-Secrétaire Générale et PDG du Pacte Mondial des Nations Unies
Ce point de presse fournira aux médias des informations clés sur le programme d’« Unstoppable Africa 2025 » (21-22 septembre, à l’hôtel Marriott Marquis, New York), organisé par le Secrétaire général des Nations Unies, António Guterres, et H.E. Mahmoud Ali Youssouf, Président de l’Union Africaine. Sous le thème “The BIG Push: Africa Shapes the Markets,”, l’événement réunira des chefs d’État africains et internationaux, des chefs d’entreprise et des investisseurs de premier plan afin d’accélérer la transformation économique du continent et de positionner l’Afrique comme un moteur pour façonner les marchés de demain.
Nous nous réjouissons de votre participation.
Pour toute question relative aux médias, veuillez contacter :
ekene.nwakonobi@apo-opa.comor rosemary.otalor@apo-opa.com
Bien cordialement,
Équipe Médias, Unstoppable Africa 2025
#IAMSAHEL Campaign
Virtual Press Conference
Date: Thursday, 21 February 2025
Time: 9:00 am – 10:00 pm (NYC) || 1:00 – 2:00 PM (DAKAR) || 4:00 – 5:00 PM (ADDIS ABABA)
Participation: https://apo-opa.zoom.us/j/86770316435
HPV MEDIA ROUNDTABLE
Date: Thursday, 24 April 2025
Time: 11:30 am – 13:30 pm (SAST)
Participation:
HPV MEDIA ROUNDTABLE
Date: Thursday, 24 April 2025
Time: 11:30 am – 13:30 pm (SAST)
Participation:
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