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Success Story

Liquid Intelligent Technologies

The Objective

Amplify Liquid’s role in the expansion of a more extensive fibre network connecting East to West.

 

Combining three routes (digital corridors) together with access to all submarine cables landing on African shores, allowing the creation of an unparalleled network for customers.

The Strategy

Developing key messages, securing African stakeholders for an OPC, and creating multimedia content to support the messaging post event.

 

  • Targeted all Tier 1 pan-Africa media.
  • Position Liquid as the Largest Independent/Private Fibre Capacity Provider in Emerging Markets across the world.
  • Craft a marketing strategy to support the announcements.

The Results

9

Journalists Asked Different Questions During the Live Event.

$4M+

USD Worth of PR Value Achieved with a Total Of 765 Clippings.

14

Tier 1 Media Viz. From The Africa Report, The Guardian, Jeune Afrique, Pan African Visions, and TechZim Asked Questions.

 

Pan-African Announcement Focusing on the Milestone Being Achieved in the Democratic Republic of Congo.