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Success Story
The Objective
Create publicity for Nestlé’s Maggi website in West Africa and to drive more viewers to their YouTube series with a goal of increasing consumers to buy Maggi products in the long run.
The Strategy
A double online press event taking place in one day in both English and French. Developed a strategic media advisory in both English and French with details relevant to the region.
Pitched journalists intensively and did various follow up for two weeks in advance of the event, which led to amazing attendance.
Provided a bilingual moderator, online panel featuring four celebrities, nutrition expert and regional director of Nestlé to introduce the show
and website.
The Service
A total of over 27 articles were written by the invited journalists including tier one media both in English and French including ENews Ghana, Business Day Newspaper Nigeria, Vanguard Newspaper Nigeria and Business Week Ghana, among others in English and excellent coverage in French including coverage by L’Union – Gabon’s biggest publication and Fraternite Matin from Cote d’Ivoire.
Nestlé’s Press Release was published on sites including CNBC Africa, Africa news (both English and French) and Ventures Africa, to name but a few; giving the client excellent back links and assistance with SEO results.
The Results
27
Articles Were Written
105
Pan-African Journalists Attending The Event
769+
Websites Reached Across The Region
$4M+
USD In PR Value Generated
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