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Success Story

Snapplify

The Objective

Increase brand visibility. APO Group provided public relations support to help Snapplify strengthen its awareness across various African countries and among its stakeholders.

 

The overarching goal was to position Snapplify at the forefront of edtech solutions in Africa, while showcasing its role in enabling digital learning for individuals and institutions across the continent.

The Strategy

A thought-leadership campaign leveraging key milestones. Considering the increase in the number of players in Africa’s edtech industry after the pandemic, APO Group strategically positioned Snapplify as an industry thought leader by leveraging key milestones achieved by the brand.

 

Mobilising a unique knowledge of the African landscape, our team developed a tailor-made solution to reach the target audience across diverse key markets and communication channels.

The Service

Interview facilitation, content development and translation and press release distribution.

 

This complimentary range of tactics amplified our client’s UNESCO award, which recognised its contributions to mother tongue-based literacy development, and a first-of-its-kind partnership with the Tanzanian government.

 

Securing interviews in top-tier pan-African and Tier-1 local media in South West, and East-Africa, APO Group highlighted Snapplify’s role in democratising access to quality and inclusive education, and its commitment to promoting digital literacy in Africa.

 

Considering Swahili is a key language in Tanzania, the press release announcing the Tanzania Institute for Education (TIE) Initiative was translated to ensure more focused communication with key local stakeholders.

The Results

2

Press Releases Distributed

5

Interviews Conducted

10

Qualitative Coverage

34

Press Releases Distributed for DWTC
and Partners

$13M+

Total PR Value

350M+

Total Reach