Success Story
The Objective
#SaferTogether Enhancing Digital Safety
Ensure the success of TikTok’s virtual workshop.
In May 2023, TikTok organised a virtual media workshop for journalists in Somalia.
APO Group was engaged to support the impact of the initiative, securing attendance of the target audience through identifying and inviting journalists from key Somalian outlets. The overarching goal of the event was to create a better understanding of TikTok and its efforts towards digital safety. This included highlighting its commitment to fostering responsible navigation of its platform, and to providing a trustworthy experience to all its users.
The Strategy
A tailor-made, targeted media engagement approach.
Considering the uniquely challenging Somalian market, APO Group thoroughly assessed the Somalia media landscape and localised messaging and invitations in line with TikTok's desired objectives, before communicating and interacting with the press.
APO Group leveraged its credibility, networks, and relationships, while closely working with the Somalia Journalists Association in contacting targeted journalists from top-tier publications.
The Service
Strategic advisory, media identification and invitation, and virtual Q&A management.
To support TikTok’s virtual workshop success, our team ensured effective media registrations and attendance of top-tier journalists.
In addition to identifying relevant Somalian journalists to target, distributing a media advisory, pitching, and managing media registration, APO Group also handled media inquiries, liaising with the client on responses.
Compilation of a comprehensive post-event report and sharing press material with the media for coverage opportunities were also actioned.
The Results
1
Virtual Event Support
2
Meet-And-Greet Sessions Held
10
Qualitative Links Secured from Journalists That Attended the Workshop
20
Journalists from 18 Top-Tier Media Houses Attended, Exceeding the Target of 10 Media
45
Media Responses
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Please note our Distribution Team’s operating hours:
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Hello,
Thank you for registering for the Unstoppable Africa 2025 Online Press Briefing. Please find the details below:
Event: Unstoppable Africa 2025 – Online Press Briefing
Date: Wednesday, 10th September 2025
Time: 3.00 P.M (CAT)See here what time it will be in your country: World Clock
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Speaker: Sanda Ojiambo, Assistant Secretary-General & CEO, United Nations Global Compact
This briefing will provide media with key insights on what to expect at Unstoppable Africa 2025 (21–22 September, Marriott Marquis Hotel, New York), hosted by UN Secretary-General António Guterres and H.E. Mahmoud Ali Youssouf, Chairperson of the African Union. Themed “The BIG Push: Africa Shapes the Markets,” the event will bring together African and global Heads of State, business leaders, and top investors to accelerate the continent’s economic transformation and position Africa as a driving force in shaping the markets of tomorrow.
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Bonjour,
Merci de vous être inscrit au Point de Presse en Ligne Unstoppable Africa 2025. Veuillez trouver les détails ci-dessous :
Événement : « Unstoppable Africa 2025 » – Point de Presse en Ligne
Date : Mercredi 10 septembre 2025
Heure : 15h00 (CAT)
Voir l’heure dans votre pays ici : Horloge Mondiale
Lien de connexion : https://apo-opa.zoom.us/j/88231303539#success
Intervenant : Sanda Ojiambo, Sous-Secrétaire Générale et PDG du Pacte Mondial des Nations Unies
Ce point de presse fournira aux médias des informations clés sur le programme d’« Unstoppable Africa 2025 » (21-22 septembre, à l’hôtel Marriott Marquis, New York), organisé par le Secrétaire général des Nations Unies, António Guterres, et H.E. Mahmoud Ali Youssouf, Président de l’Union Africaine. Sous le thème “The BIG Push: Africa Shapes the Markets,”, l’événement réunira des chefs d’État africains et internationaux, des chefs d’entreprise et des investisseurs de premier plan afin d’accélérer la transformation économique du continent et de positionner l’Afrique comme un moteur pour façonner les marchés de demain.
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Pour toute question relative aux médias, veuillez contacter :
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#IAMSAHEL Campaign
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HPV MEDIA ROUNDTABLE
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Time: 11:30 am – 13:30 pm (SAST)
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HPV MEDIA ROUNDTABLE
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