Meet the team

Our Team

Welcome to APO Group, where our multicultural team of expert PR and communications strategists brings international experience and insight to the table.

We are more than just a business – we are a vibrant pan-African community driven by a shared purpose to make a meaningful impact. Guided by a clear vision, a compelling mission, and core values that shape our culture and inspire actions, we bring passion and purpose to everything we do.

Our Leadership

Leadership is at the heart of APO Group’s success and growth. For us, effective leadership goes beyond managing operations; it’s about inspiring and empowering our team to achieve new milestones. Our leaders embody the core values we stand for – excellence without compromise; sincerity and accountability in all we say and do; respectful and inclusive collaboration; diversity of people, geographies and ideas; and agility for the best solutions – while nurturing a collaborative and inclusive work environment.

Nicolas Pompigne-Mognard

Founder | Chairman

Bas Wijne

Chief Executive Officer

Laila Bastati

Chief Commercial Officer

Rania El Rafie

Vice President

Public Relations | Strategic Communications

Loanette Boshoff

Vice President

People and Culture

Michelle Scott

Vice President

Business Enablement I Chief of Staff

Our Cultural Ambassador

Tracy Walakira N

Cultural Ambassador | Account Director

PR & Strategic Communications

Some of Our Team Members

APO Group’s multicultural team of PR and communications strategists represents 13 African nationalities with extensive expertise.

We aim to design effective PR and communications strategies that help brands grow, driven by a shared purpose to make a meaningful impact. The team values collaboration and innovation, focusing on championing Africa’s narratives and connecting the continent with the world.

Get to know some of our team members.

Advisory

Public Relations and Strategic Communications

Commercial

Support

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PRD Client Services

PRDclientservices@apo-opa.com
Tel: +33 23 094 98 36