APO Group (www.APO-opa.com), the leading pan-African communications and business consultancy, and Opera (www.Opera.com), one of the world’s leading browser providers and platforms in the field of integrated AI-driven digital content, are partnering up to boost the prominence of truthful news articles related to the spread of COVID-19 across Africa. The APO Group Newsroom website (www.Africa-Newsroom.com) will now be integrated into the Opera News platform used by 200 million users worldwide.
This partnership stems from the need to reduce the consumption of misleading news articles that include deliberate disinformation about COVID-19 in different African countries. It will provide millions of Opera users in the African region with official information from trusted and reputable online sources.
“Providing the public with accurate information about COVID-19 is crucial, especially as Africa′s coronavirus response is regularly obstructed by fake news,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “This initiative will provide the millions of Africans who use Opera mobile applications with access to genuine, credible news content. We are proud to join forces with Opera to ensure that truthful, helpful and potentially life-saving information gains wider prominence in Africa.”
Regarding the integration of the APO Group Newsroom into the Opera News platform, Jørgen Arnesen, EVP of Mobile Browsers at Opera said, “We just hit a new record of 200 million users with Opera News, which positions our news service as one of the largest in the world. We believe our partnership with APO Group is a great fit for our mobile apps and will benefit hundreds of millions of users who search for COVID-19 information every day on the Opera Mini browser and the Opera News app.”
Available in Opera browsers and the Opera News app
For more than two months, APO Group has been collecting press releases and official statements from health ministries in Africa, the World Health Organization (WHO), the WHO Regional Office for Africa, and the Africa Centres for Disease Control and Prevention (Africa CDC).
More than 3,000 press releases are now available for people using the popular Opera Mini browser and Opera News - the most downloaded news app in Africa.
Users who want to read the APO Group feed of news releases on the Opera Mini browser can tap on the Coronavirus channel in the browser’s newsfeed. Once there, they will easily identify the news releases as they appear under www.Africa-Newsroom.com.
Those using the Opera News app can also tap on the Coronavirus category in the app or follow the brand-new APO Group button in the Following section. The APO Group follow button in the Opera News app is currently available in Nigeria, Kenya, South Africa, Ghana, and Tanzania.
The circulation of both misinformation and rumors about the virus poses an enormous risk to the public, which is why APO Group and Opera are proud to team up to disseminate reliable and critically important information to the public.
This is a Joint Press Release by APO Group and Opera.Distributed by APO Group on behalf of APO Group.
About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading pan-African communications and business consultancy. We assist private and public organizations in sharpening their reputation and increasing their brand equity in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build bespoke strategies that enable organizations to produce a real, measurable impact in Africa and beyond. The trust and recognition granted to APO Group by global and multinational companies, governments, and NGOs inspires us to continuously enhance our value proposition within Africa to better cater to our clients’ needs. Among our prestigious clients: Facebook, Dangote Group, Nestle, GE, WorldRemit, Uber, Microsoft, Nokia, NBA, Canon, PwC, DHL, Marriott Group, Ecobank, Philips, Siemens, Standard Chartered, HP, Hilton, Ernst & Young, Orange, Opera, Government of Dubai...
Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong
For further information, please visit our website: www.APO-opa.com.
Opera (www.Opera.com) is a global web innovator. Opera’s browsers, news products and fintech solutions are the trusted choice of more than 360 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).