Journalists receive hundreds of releases per day?
Read on to find detailed information about what your press release should look like, what it should say, how it should say it, and when to distribute it.
Keep an eye out for our key tips as these should smooth your path to success!
A press release is generally an official statement (written or recorded) that an organization issues to the news media and others who may be interested. You should write it in a newsy, straightforward way, making it easy for journalists to imagine it as an article on their news site.
Types of new releases: New Product Launches, Mergers and Acquisitions, Product Updates, Events, Grand Openings, New Partnerships, Rebranding, Executive Promotions/Hiring, Awards
Want to know more? Read the blog.
A reliable format to follow looks like this:
The best way to land your release across media in African markets is to follow their preferred processes.
To help PR professionals plan their press release distributions in Africa, APO has released a Calendar of non-working days in Africa.
For more information about how to write the perfect press release, read our blog.
Useful links and examples:
the longest your press release should be
recorded increase in pick up when releases are issued with images
number of languages spoken across Africa
number of non-working days across Africa in July alone
number of Africa-based media on APO’s contact list