Radio’s affordability and portability makes it Africa’s most influential information outlet and the only source of information in many parts of the continent. Get access to radio stations across Africa and reach millions of customers with your message.
Take control of the narrative by creating soundbites that reflect your most important talking points. With APO Group’s Radio News Releases™ you get complete control over what messages are heard by millions on the African continent.
Thanks to a unique partnership between APO Group and the African Union of Broadcasting, your soundbites and B-roll footage are made available to AUB members free of charge, but also members of their sister associations around the world, including the European Broadcasting Union (EBU), the Arab States Broadcasting Union (ASBU), and the Asia-Pacific Broadcasting Union (ABU).
Radio remains the most popular medium on the African continent
among rural and urban communities as well—Afrobarometer, 2020.
A truly Pan-African communication consultancy, APO Group is the only company to provide a Radio News Release™ service, allowing you to reach millions of untapped audiences across the African continent.
Radio News Releases™ are great way to convey messages about your brand in a new and creative manner. A Radio News Release® can further enhance you brand voice and make your messages heard all across the African continent.
Content creation is a difficult and often times expensive endeavour. Soundbites are, however, very easy and cheap to produce. Use your existing content, may it be a press release or an online press conference, transform it into an easy to distribute and digestible piece of content.
Distribute a short audio clip featuring the company brand, product and services to hundreds of outlets. Radio News Release™ soundbites are concise, focused messages with compelling news.
APO Group is the only communication agency with a truly pan-African reach. Offering multilingual services, combined with the unparalleled reach of APO’s network, your message will be seen across the continent.
Over 300 multinational companies and 50+ PR agencies are using APO Group to distribute their press releases across all 54 markets of the African continent. Over 10.000 press releases are distributed annually through Africa Wire®.
APO Group is a pan-African communications consultancy and press release distribution service offering a complete range of Public Relations services, including copywriting, press release distribution and monitoring, online press conferences, digital marketing, interviews with specialized journalists, opinion piece publishing, organisation of virtual and physical press events, event lauch, media monitoring, webinar, Twitter Q&A sessions, and more.
The APO team is multilingual and international, offering our services in each 4 languages of the African Union, as well as in local languages such as Swahili, Luganda, Amharic, Wolof, as well as providing turnkey translation solutions for Arabic and Portuguese for some services. APO Group provides translations in all African languages. To know more about which languages should be used in each of the 54 African countries read here.
Distribute a short audio clip or soundbite across the African radio stations, featuring the company brand, product and services to hundreds of outlets. Radio News Release™ soundbites are concise, focused messages with compelling news, heard by millions.
APO Group covers all 54 countries in Africa.
Please fill out a quote form here and we will come back to you within the hour.
Talk to one of our experts to see if publishing a Radio News Release™ is the right approach to address your communication needs.