Organising Press Events

No matter how big or small your PR campaign happens to be, APO provides strategic and effective action plans to match your brand and ensure the exposure of your events.

Organising events and inviting key press contacts is one of the most effective ways to publicise your brand. Engaging with the media in person allows you to curate your message & gain more influence in your industry. Whether your event is a product launch, corporate announcement or a grand opening, elements of your media relations plan can include, interviews with specialised journalists, mixers, luncheons, a breakfast briefing or a pop-up.