About APO Group.

The communications consultancy built for performance across Africa.

APO Group helps organisations manage PR and communications across the continent through one accountable partner – combining strategic advisory, local execution, and guaranteed visibility.

The communications consultancy
built for performance across Africa.

APO Group helps organisations manage PR and communications across the continent through one accountable partner – combining strategic advisory, local execution, and guaranteed visibility.

Built to solve a problem its founder lived.

As a journalist covering Africa, Nicolas Pompigne-Mognard found that African stories were hard to access and African media were left dependent on Western agencies. The continent’s communications were fragmented, and no one was accountable for the whole.

In 2007, he invested his own savings to found APO Group and build the owned media network – Africa Newsroom – that now guarantees visibility across all 54 markets. That network is the foundation the consultancy is built on.

From that origin, APO Group has become a full communications consultancy. Built to perform and built to outlast. Today, Nicolas serves as Chairman, with Bas Wijne as CEO.

African-founded in 2007. Internationally operating. Present across the continent.

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multilingual offices
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Leadership

International leadership. African-founded, globally operating – able to work alongside multinational and government headquarters.

Across African markets

Meet some of our team: the people working on the ground, in the markets they know.

Malika Bouayad

Malika Bouayad

Group Account Director, PR & Strategic Communications
Location Morocco
Tracy Walakira

Tracy Walakira

Account Director, PR & Strategic Communications & Culture Ambassador
Location Uganda
Wandiri Murithi

Wandiri Murithi

Operations Project Manager, 
Press Release Distribution
Location Kenya
Chimere Diop

Chimere Diop

Director, Strategic Growth & 
Market Development
Location Senegal
Ekene Nwakonobi

Ekene Nwakonobi

Senior Account Manager, 
PR & Strategic Communications
Location Nigeria
Dawit Temesgen

Dawit Temesgen

Senior Account Manager, 
PR & Strategic Communications
Location Ethiopia
Cheryl Naidu

Cheryl Naidu

Account Director, 
PR & Strategic Communications
Location South Africa
Sharon Cheramboss

Sharon Cheramboss

Senior Growth Director
Location Kenya
Sameegha Wolhuter

Sameegha Wolhuter

Senior Growth Director
Location South Africa
Anna Kebe

Anna Kebe

Growth Director
Location Senegal
Esther Kabau

Esther Kabau

Business Development Manager
Location South Africa
Jean James

Jean James

Business Development Manager
Location Kenya
Matlhodi Mathabatha

Matlhodi Mathabatha

Senior Account Manager
Location South Africa
Sanchia Temkin

Sanchia Temkin

Content Lead
Location South Africa
Mohamed Mohsen

Mohamed Mohsen

Account Director
Location Egypt
Pooja Sanga

Pooja Sanga

Media Monitoring Team Lead
Location India
Rereloluwa Thomas

Rereloluwa Thomas

Senior Account Manager
Location Nigeria
Thembisa Bambathi

Thembisa Bambathi

Senior Account Manager
Location South Africa
Joao Marques

Joao Marques

Executive Director: Strategic Advisory
Location Spain
Sylvia Gaita

Sylvia Gaita

Account Director
Location Kenya
Njie Enow Ebai 

Njie Enow Ebai 

Account Director
Location Senegal/Cameroon
Musabbiha Jagot

Musabbiha Jagot

Senior Account Manager
Location South Africa
Maurice Muthiani

Maurice Muthiani

Account Manager
Location Kenya
Rajesh Bharti

Rajesh Bharti

Lead Data Aquisition
Location India
Laurie Snyman

Laurie Snyman

Content Development Specialist
Location South Africa
  • A PRovoke Media Global SABRE Award and multiple Africa SABRE Awards
  • Gold at the 2025 SABRE Awards and the 2025 Davos Communications Awards
  • World Business Outlook Agency of the Year for South Africa in 2024 and 2025
  • A 2026 Gold Stevie Award for Most Innovative PR Agency of the Year
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