APO Group helps organisations manage PR and communications across the continent through one accountable partner – combining strategic advisory, local execution, and guaranteed visibility.
APO Group helps organisations manage PR and communications across the continent through one accountable partner – combining strategic advisory, local execution, and guaranteed visibility.
As a journalist covering Africa, Nicolas Pompigne-Mognard found that African stories were hard to access and African media were left dependent on Western agencies. The continent’s communications were fragmented, and no one was accountable for the whole.
In 2007, he invested his own savings to found APO Group and build the owned media network – Africa Newsroom – that now guarantees visibility across all 54 markets. That network is the foundation the consultancy is built on.
From that origin, APO Group has become a full communications consultancy. Built to perform and built to outlast. Today, Nicolas serves as Chairman, with Bas Wijne as CEO.
International leadership. African-founded, globally operating – able to work alongside multinational and government headquarters.
Meet some of our team: the people working on the ground, in the markets they know.