What’s included.
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Social media strategy, content creation, and
community growth -
Paid media strategy, creation, management,
and optimisation - Email marketing
- Auditing, analysis, reporting
Digital Marketing
Engage and amplify across every African market.
Organic and paid social, executive channels and multi-channel campaigns,
built to deliver meaningful engagement for the highest ROI.
Most organisations run Africa from a single global handle, or split it across regional accounts that struggle to build an audience. One strategic approach converts visibility into engagement in your key markets.
Organisations we’ve run digital marketing for across Africa include:
Digital reach compounds when it is anchored to earned coverage. Campaigns run alongside distribution through Africa Newsroom, placing your story on the platforms global media, finance and institutions rely on.
Published across our global network of media partners, including:
For APIX Sénégal, a digital programme around Fii Senegal 2025 delivered 7.2M+ total reach, 1,272 mentions and an 11.94% engagement rate on LinkedIn.
Digital Marketing amplifies what the rest of the system earns, most effective when paired with Content & Design and PR & Strategic Communications.
One central account in almost all cases. Regional accounts can divide followers, dilute the brand and rarely sustain enough activity to build
an audience. Regional relevance is better handled through content and targeted amplification.
Paid activity amplifies content to defined audiences. It is built for reach and engagement among the people who matter, not for conversion funnels.
Reach, engagement, audience composition by seniority and market, and cost efficiency, measured against your own baseline rather than category averages.