Strategic Reputation & Crisis Communications

Institutional-grade counsel. Continent-wide execution.

Fadi El Abdallah spent 15 years as Spokesperson and Head of Public Affairs for the International Criminal Court, the kind of experience no crisis consultancy on the continent can match. He leads our counsel, supported by a team already on the ground, wherever the story breaks.

A story breaking in one market can reach every African market within hours, in multiple languages, often before the organisation involved has confirmed what happened. What you need next depends on what’s at stake: a team ready to respond in real time, or institutional-grade counsel to manage a crisis with legal, political and reputational dimensions at once.

What’s included.

When a story travels, your position has to travel with it. Africa Newsroom carries your statement to Africa-focused outlets and to the global platforms media, finance and institutions rely on, in the same distribution.This same distribution network is what lets the Strategic Reputation and Crisis Communications division move a cleared statement the moment it’s needed, not hours later.

Published across our global network of media partners, including:

For Africa CDC, outbreak confirmation became 192 media pickups within hours. The programme delivered 2,500+ pieces of editorial coverage and carried the institution's voice through a Heads of State meeting that secured USD 910M in pledges. This is the infrastructure the Strategic Reputation and Crisis Communications division draws on, already proven at scale.

Crisis & Reputation Management depends on speed of publication, most effective when paired with Press Release Distribution and PR & Strategic Communications. 

Monitoring runs continuously. For retained clients, a first response is drafted and cleared within the hour, with distribution live immediately
after approval.

Both. Retained clients have plans, statements and spokespeople ready before anything happens. We also take on live situations, though
preparation produces better outcomes.

English, French, Portuguese and Arabic, with additional local-language capability in specific markets.

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