APO Group takes the whole brief. We set the strategy with you, execute through teams in the markets, and guarantee visibility through our newswire. One mandate across 54 countries, instead of a different supplier in each.
For most organisations, communicating across Africa means managing many suppliers at once – agencies in some markets, freelancers in others, a distributor somewhere else. Standards differ. Messages drift. Costs multiply. And no one is accountable for the whole.
Advisory, execution and guaranteed visibility, planned and measured together.
Strategy built on current, on-the-ground knowledge of African markets – not assumptions made from a distance. Communications strategy, stakeholder mapping and a clear plan for each market.
Local delivery to one consistent standard – media relations, content, events and campaigns, run by teams working inside African markets.
Because we own the distribution network. Africa Newsroom places your news on 250+ African news sites and with more than 450,000 journalists, syndicated internationally through Bloomberg Terminal, Thomson Reuters Eikon, Dow Jones Factiva and more.
Strategy, execution and distribution are planned and measured as one system. Performance is owned end to end – by one partner, not divided across many.
Africa Newsroom is the only newswire owned by an African communications consultancy. It distributes more than 10,000 press releases a year across all 54 markets.
SABRE, Davos & Stevie
Award-recognised
