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PR & Strategic Communications

Own the narrative. Lead the conversation.

Integrated PR and communications programmes designed, managed
and measured across African markets, by pan-African teams.

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Most organisations reach African media through a patchwork of agencies and freelancers. Each market gets a different standard, a different message and a different definition of success. The result is coverage without return. 
Organisations we support with PR and communications across Africa include: 

What’s included.

  • Communications strategy built around commercial objectives
  • Executive and spokesperson positioning, including
    media training
  • Media relations and qualitative pitching in every
    priority market 
  • Media landscape analysis and message testing 
  • Event and announcement management, online
    and on-ground 
  • Monitoring and reporting against agreed objectives 

Your news, on the platforms the world reads.

Earned coverage is also distributed through Africa Newsroom, reaching the platforms global media, finance and institutions rely on. Local relevance and international visibility from one programme.
Published across our global network of media partners, including:

For Network International, an integrated programme supporting its expansion across Africa secured 4,181 pieces of media coverage and more than USD 60M in PR value, with 14 top-tier interviews at CairoICT including Bloomberg Asharq.

See results in your sector
PR & Strategic Communications is the advisory and execution core of the APO Group system, most effective when paired with Press Release Distribution and Crisis & Reputation Management. 
Our Approach
PRESS RELEASE DISTRIBUTION
CRISIS & REPUTATION MANAGEMENT

Most agencies cover one market, or coordinate others who do. APO Group holds strategy, in-market execution and distribution under one
roof, with teams in 13 African countries, rapid deployment in all 54, and one reporting line for the whole programme.

All 54. Teams are based in 13 African countries and work across the rest through established local networks. Programmes run in English,
French, Portuguese, Arabic and more.

Against objectives agreed at the outset. Reporting covers coverage volume and quality, tier of outlet, message penetration and share of
voice, rather than activity counts.

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