What’s included.
- Advocacy strategy
- Stakeholder engagement
- Campaign messaging & materials
- Strategic consulting (communications audit, stakeholder mapping, competitive analysis, implementation roadmap)
Advisory & Advocacy
Influence the decisions that shape your markets.
Counsel and advocacy programmes for organisations whose commercial
position depends on policy, regulation and public opinion across Africa.
Policy across Africa is complex. Regulation, public sentiment and stakeholder priorities move at a different speed in each one. Organisations that treat advocacy as a communications afterthought find the decision already taken without them.
A policy argument carries further when it is read where decisions are made. Africa Newsroom places your position on the platforms global media, finance and institutions rely on, alongside coverage in every priority African market.
Published across our global network of media partners, including:
For a multinational energy company, a year-long op-ed programme placing by-lined pieces by global energy experts across African and European media secured 1,607 pieces of coverage and 4.95 billion in total reach.
Advisory & Advocacy sets the position that everything else executes. It is most effective when paired with PR & Strategic Communications and Press Release Distribution.
No. We build the case, the evidence and the visibility that support your position. Direct representation to government sits with you,
or with specialist counsel we can help you identify.
Yes. Placement is secured in Tier 1 African and international media, in the relevant language for each market.
Positioning work shows in coverage within weeks. Policy movement is measured over quarters. Markers for both are agreed
before the programme starts.