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Crisis & Reputation Management

The first hour decides the next six months. 

Preparation, live response and recovery, run by teams in the
markets where the story breaks.

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A story breaks in one market at six in the morning and is running across the continent by lunchtime, in three languages. Most organisations find out once it has already been framed by someone else. 

What’s included.

  • Risk assessment and scenario planning before
    anything happens 
  • Holding statements, Q&A and spokesperson briefing
  • Media monitoring across print, broadcast, digital
    and social
  • Live response coordination across multiple markets
    and time zones
  • Spokesperson media training and pressure rehearsal

Your news, on the platforms the world reads.

When a story travels, your position has to travel with it. Africa Newsroom carries your statement to Africa-focused outlets and to the global platforms media, finance and institutions rely on, in the same distribution. 
Published across our global network of media partners, including:

For Africa CDC, outbreak confirmation became 192 media pickups within hours. The programme delivered 2,500+ pieces of editorial coverage and carried the institution's voice through a Heads of State meeting that secured USD 910M in pledges.

See results in your sector
Crisis & Reputation Management depends on speed of publication, most effective when paired with Press Release Distribution and PR & Strategic Communications. 
Our Approach
PRESS RELEASE DISTRIBUTION
PR & STRATEGIC COMMUNICATIONS

Monitoring runs continuously. For retained clients, a first response is drafted and cleared within the hour, with distribution live immediately
after approval.

Both. Retained clients have plans, statements and spokespeople ready before anything happens. We also take on live situations, though
preparation produces better outcomes.

English, French, Portuguese and Arabic, with additional local-language capability in specific markets.

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