African sport is attracting global attention, but turning major sporting moments into long-term value depends on investment in talent, infrastructure, media visibility and commercial opportunities. I work in branding and communications, so I spent this FIFA World Cup watching something on top of football: what happens to a country’s name when several hundred million people […]
Why communication failures can delay deals, damage stakeholder trust and slow growth – and why companies expanding across African markets need to build credibility before commercial opportunities arise. I have yet to meet a CEO who missed a revenue target and blamed a 3% decrease in share of voice. And yet communication is almost always […]
Why a regional technology company beat a global competitor to a major government contract in Kenya – and what market credibility, local expertise and long-term visibility reveal about winning business in African markets. In 2014, I watched a global technology company lose a government digital infrastructure tender in Kenya. The project was valued at about […]
