We communicate and promote your message to your audience. Whether you want a stand alone service or require our advisory team to build a full communications strategy, APO Group has got you covered.


Proven results & Extensive knowledge.

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Media Relations Advisory and Strategy

  • Media Relations Advisory and Strategy APO Group understands the complex political, cultural and media environments in your target markets. Whether you would like to cherry pick the services you need or require us to develop a full communications plan, our team of consultants are there to advise and help realize your media relations plan.

Organising Media Coverage

  • Setting Up Media Coverage We advise & arrange the media coverage most effective for your PR campaign. Media relations strategies can include press with influential news editors, online press conferences, interviews with specialized journalists, publishing an opinion piece, organizing a breakfast or event launch, Twitter Q&A sessions, or discuss sponsorship & advertising opportunities.
  • Advise APO Group understand the complex political, cultural and media environments for your market and advise you on the development of your communication strategy.
  • Online Press Conferences APO Group online press conferencing solutions allows a large number of professional journalists from different countries to participate in your press conferences without travelling.
  • Events APO Group provides strategic and effective action plans to ensure the exposure of your events.
  • Twitter Q&A Sessions Build trust & your following by directly engaging with journalists and customers. APO Group organizes & moderates Q&A sessions making sure you are getting the most out of your PR initiatives.
  • Sponsorship & Advertising opportunities Contact our team to discuss how we can facilitate audience-targeted sponsorships or advertising to convey your campaign message and help increase business your opportunities.
  • Press Events No matter how big or small your PR campaign happens to be, APO Group provides strategic and effective action plans to match your brand and ensure the exposure of your events.

Press Release Distribution and Monitoring

  • Press Release Distribution Our reach is as extensive as it is global and for clients who require press release distribution in Africa and The Middle East, we include a Monitoring service that offers deeper insight into the media impact of their press releases, offering even greater visibility on the return on investment of their campaigns.
  • Monitoring We include a Monitoring service that offers deeper insight into the media impact of their press releases.
  • Africa Wire® Africa Wire® is the service for press release distribution and monitoring in Africa. We have a reach of over 350,000 contacts, bloggers and social networks. We distribute content to over 300 African websites, including CNBC Africa, as well as Bloomberg Terminal, Thomson Reuters, Dow Jones Factiva, Lexis Nexis & AfricanNews, a subsidiary of EuroNews. Africa Wire® includes Press Offices on Africa-Newsroom.com, (Press Office is an integrated marketing and public relations platform dedicated to Africa, creating a custom landing page that mirrors your brand or product, displays all your social media feeds, and is all hosted on a sub domain matching your company name.
  • MENA Wire® MENA Wire® is the service for press release distribution and monitoring in the Middle East and North Africa (incl. Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Yemen, United Arab Emirates, Oman, Qatar, Saudi Arabia, Syria) reaching over 45,000 contacts, bloggers and social networks, and redistributing content to Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis, Dow Jones Factiva, the Middle East North Africa Financial Network (MENAFN) and SyndiGate, the Middle East's leading content licensing and syndication agency.
  • Nasdaq GlobeNewswire Nasdaq GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
  • CSR Wire CSR Wire provides corporate social responsibility and sustainability news, reports, events and information.

Video & Photo Distribution

  • Video News Releases- production and distribution Video content provides brands with an attractive, versatile, and extremely shareable medium to reach their audiences. We produce & distribute video news releases. This broadcast ready television news generates greater interest among desired audiences and boosts exposure internationally. We distribute to over 2000 TV news channels across the world so you can receive the right airtime. Speak to an APO Group consultant about this service and how it can be implemented in your media-relations strategy.

Core IT Services

  • Email We create and manage your email infrastructure
  • Invoicing & Payments We provide you with the ability to invoice your customers and manage their payments
  • Website  We create and manage a fully responsive website
  • Office Automation We provide all core end-user applications (such as Word, Excel, PowerPoint)
  • Communication SMS Portal, WhatsApp for business

Advanced IT Services

  • Data Management We manage, analyze, and visualize your data and help you to support your decisions
  • ERP We provide you with a full-flex ERP platform and team of experts to ensure operational efficiency and compliance
  • CRM We create a 360-degree view of your customers and optimize your interactions with them
  • Payment/Donation Platform Either standalone or integrated with your website; we will manage your online payments/donations
  • HR and Payroll System We help you manage your growing pool of resources and your payroll processes


  • Strategic Consulting We advise on your growth strategy, restructuring of your business and building of your business plan
  • M&A/ Fundraising/ Debt Advisory We provide M&A, fundraising and debt advisory services buyside and sellside, from introduction to full process management and negotiations
  • Corporate Service Transaction With our expertise and our network of international professionals we can guide you through the most complex business situations, from HR to  commercial contract negotiations
  • Tax / Structuring With our business partners we can assist you in designing the best corporate and tax structures to match your personal needs